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Allegiance Group + Pursuant Resources

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    Webinar
    Webinar thumbnail - Unlocking Impact

    Unlocking Impact: The Journey of Windfall, GivingDNA, and Lutheran Hour Ministries

    Faith-based, Analytics & Insights, Strategy & Planning, GivingDNA

    In this 45-minute session, we unpacked the practical application of data and technology to enhance nonprofit fundraising efforts.
    Article

    Fundraising Strategies for an Election Year

    Nonprofits, Strategy & Planning

    Crafting Resilient Fundraising Strategies for an Election Year. How you can use the election to connect more deeply with your constituents.
    Guide
    Cultivating Stronger Communities: Nurturing a Thriving Mid-Level Giving Program in Nonprofit Healthcare Organizations

    Cultivating Stronger Communities: Nurturing a Thriving Mid-Level Giving Program in Nonprofit Healthcare Organizations

    152, Strategy & Planning

    Unlock the secrets to supercharge your healthcare organization's fundraising efforts.
    Webinar
    Q4 2023 Philanthropic Pulse Survey Roundtable

    Q4 2023 Philanthropic Pulse Survey Roundtable

    Nonprofits

    Nonprofit industry trends and peer sentiments from an analysis of our survey data collected from nonprofit professionals in Q4 2023.
    Article
    Learn about the basics of donor acquisition and the best digital donor acquisition strategies in this guide.

    Reach Full Funding Potential: 6 Donor Acquisition Strategies

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning

    Donor acquisition is the process of attracting new donors to your organization. Hone your nonprofit’s acquisition tactics with the strategies in this guide.
    Article

    One-on-One with Elana Frank: Founding and Scaling a Nonprofit

    Nonprofits, Strategy & Planning

    Elana Frank shares her experiences founding and scaling the Jewish Fertility Foundation (JFF).
    Podcast
    Founding and Scaling a Nonprofit Org From the Ground Up

    Founding and Scaling a Nonprofit Org From the Ground Up

    Nonprofits, Strategy & Planning

    What does it take to start and scale a nonprofit? Elana Frank is still learning, and she's sharing her lessons in this episode of the Go Beyond Fundraising podcast. Frank is the founder and CEO of the Jewish Fertility Foundation, which provides financial assistance, support, and education to those struggling with infertility. In just nine years, the nonprofit has grown to eight locations across the country.
    Article

    The DEIAB Dilemma: How To Make Your Board More Inclusive

    Nonprofits, Strategy & Planning

    How to get started on DEIAB work, ways to handle resistance, and making it a sustainable part of your culture.
    Podcast
    Exploring the Principles Behind DEIAB

    Exploring the Principles Behind DEIAB

    Nonprofits, Strategy & Planning

    In this episode of Fundraising Today and the Go Beyond Fundraising podcast, joining us are Christal Cherry and Dr. Renee Rubin Ross, who work with boards and lead inclusive workshops and conversations. They'll define what diversity, equity, inclusion, accessibility, and belonging mean for nonprofits and why these principles should begin with your board.
    Podcast
    Boosting Your Fundraising Efforts with Google Analytics 4

    Boosting Your Fundraising Efforts with Google Analytics 4

    Nonprofits, Strategy & Planning

    In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts.
    Podcast
    Steer Clear: Avoiding Common Fundraising & Marketing Measurement Pitfalls

    Steer Clear: Avoiding Common Fundraising & Marketing Measurement Pitfalls

    Nonprofits, Strategy & Planning

    In this episode, we're counting the Five Fundraising Measurement Mistakes to Avoid in 2024. Allegiance Group + Pursuant agency leaders Liz Murphy, EVP of Client Relationships, and Kim Richardson, AVP of Client Strategy, share what they've learned in their years of experience and with clients so you can better measure your digital channels.
    Article

    Five Fundraising Measurement Mistakes to Avoid in 2024

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, GivingDNA, Google Analytics

    The most common mistakes fundraisers and marketers make as they measure their campaigns and how to avoid them.