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Allegiance Group + Pursuant Resources

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    Webinar

    The State of SEO: 2020

    Analytics & Insights, Digital Marketing, Strategy & Planning

    SEO has changed! Learn the latest about modern SEO and the tactics and tips that will help you drive qualified traffic to your website.
    Article

    Details Matter When Evaluating the Success of Your Fundraising

    Analytics & Insights, Strategy & Planning, Allyra, Nexus CRM, Public Media CRM

    Time and care taken up front will pay off during post-campaign evaluation. Untracked test components lead to an absence of actionable learning.
    Article

    Loyalty & Incentives Division Launches New MemberCard Site

    50
    Article

    5 Key Things You Should Always Share with Your Agency Partner

    Strategy & Planning

    If you’re engaged with a direct response fundraising agency, you’ll benefit from their best ideas and will surely have an easy relationship the more they know about you, how you like to work, and what lies ahead for your organization.
    Article

    PRESS RELEASE: Allegiance Acquires Beaconfire RED

    Digital Marketing, UX & Visual Design, Website Development
    Article

    Allegiance Software Founder, Sonja Jensen, Retires After Forty Years Serving the Public Media Industry

    Public Media
    Article

    Is Your Organization Closed Loop or Open Loop? And what should you do about it?

    Nonprofits, Strategy & Planning

    Your approach to acquisition has everything to do with whether you operate in the Open Loop or Closed Loop environment.
    Article

    7 Strategies for Starting an Effective Awareness Campaign

    Nonprofits, Strategy & Planning

    Create an effective awareness campaign using these strategies to make your nonprofit stand out from others promoting the same cause.
    Article

    Do You Know Your Visibility Settings On LinkedIn?

    Strategy & Planning
    Article

    How to Choose Email Testing Metrics

    Analytics & Insights, Digital Marketing
    Article

    How to Leverage Your CRM File for Digital Advertising

    Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, Google Ads

    Leverage your data to support your multi-channel fundraising efforts by creating audience models to target prospective members.
    Article

    We Cannot Be Silent about Injustice and Inequality

    Human Services, Nonprofits, 48