Article

Solving the Challenges of Donor-Advised Funds
Nonprofits, Strategy & Planning
Donor Advised Funds, how they work, pros and cons, how to educate donors, and set up your website to receive them
Article

Maximizing Nonprofit Fundraising with Google Analytics 4
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Google Analytics
Optimize your fundraising with GA4. What it is, how it differs from previous versions, and how you can get set up.
Article

The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition
Nonprofits, Strategy & Planning
A six-step process to define your nonprofit’s unique value proposition and ways to integrate it into your fundraising and messaging.
Article

Unlock the Secrets of Digital Marketing for Nonprofits
Nonprofits, Professional Associations, Digital Marketing, Strategy & Planning
By leveraging digital marketing for nonprofits, organizations can reach new audiences and engage existing donors. Learn the basics in this comprehensive guide.
Article

Beyond the Reply Device: Redefining Donor Attribution in Today’s Philanthropic Landscape
Nonprofits, Analytics & Insights
By striving for clearer attribution, organizations can gain a deeper understanding of their impact and optimize their fundraising strategies in an increasingly fragmented digital age.
Article

Embrace These 5 Tensions in Your Fundraising Team to Inspire a Next-Level Performance
Nonprofits, Strategy & Planning
By harnessing the power of both/and thinking and embracing tension within your team, you can take your fundraising efforts to new heights.
Article

Unlocking Insights: Analyzing Pulse Survey Results
Nonprofits, Strategy & Planning
Here’s what we learned from other fundraising professionals about their Q3 performance and projections.
Article

What Every Nonprofit Website Should Include
Nonprofits, Professional Associations, Digital Marketing, Strategy & Planning, Technology Evaluations, Website Development
Features every nonprofit website should have for a high ROI and maximum impact.
Article

4 Tips for Driving Engagement from Sustaining Donors
Nonprofits, Digital Marketing, Loyalty & Incentives, Strategy & Planning, Double the Donation, Loyalty & Incentives Program
Boost supporter engagement with these best practices for sustaining donors. Find out how these tips can help drive recurring gifts for your nonprofit.
Article

5 Keys to Killer Thank Yous That Retain Donors
Nonprofits, Strategy & Planning
Five tips on thanking donors and helping you build lasting relationships leading to higher donor retention.
Article

Top Interview Questions For Hiring a Major Gifts Officer
Nonprofits, Strategy & Planning
Here are the top interview questions for hiring a major gifts officer that cover some of the most important aspects of major gifts work.
Article

Nonprofit Elevator Pitch: Tips for Crafting Your Appeal
Strategy & Planning
Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.