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    Article

    Solving the Challenges of Donor-Advised Funds

    Nonprofits, Strategy & Planning
    Donor Advised Funds, how they work, pros and cons, how to educate donors, and set up your website to receive them
    Article

    Maximizing Nonprofit Fundraising with Google Analytics 4

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Google Analytics
    Optimize your fundraising with GA4. What it is, how it differs from previous versions, and how you can get set up.
    Article

    The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

    Nonprofits, Strategy & Planning
    A six-step process to define your nonprofit’s unique value proposition and ways to integrate it into your fundraising and messaging.  
    Article
    An office worker looking at marketing metrics on a computer, representing the concept of digital marketing for nonprofits.

    Unlock the Secrets of Digital Marketing for Nonprofits

    Nonprofits, Professional Associations, Digital Marketing, Strategy & Planning
    By leveraging digital marketing for nonprofits, organizations can reach new audiences and engage existing donors. Learn the basics in this comprehensive guide.
    Article

    Beyond the Reply Device: Redefining Donor Attribution in Today’s Philanthropic Landscape

    Nonprofits, Analytics & Insights
    By striving for clearer attribution, organizations can gain a deeper understanding of their impact and optimize their fundraising strategies in an increasingly fragmented digital age.
    Article

    Embrace These 5 Tensions in Your Fundraising Team to Inspire a Next-Level Performance

    Nonprofits, Strategy & Planning
    By harnessing the power of both/and thinking and embracing tension within your team, you can take your fundraising efforts to new heights.
    Article

    Unlocking Insights: Analyzing Pulse Survey Results

    Nonprofits, Strategy & Planning
    Here’s what we learned from other fundraising professionals about their Q3 performance and projections.
    Article

    What Every Nonprofit Website Should Include

    Nonprofits, Professional Associations, Digital Marketing, Strategy & Planning, Technology Evaluations, Website Development
    Features every nonprofit website should have for a high ROI and maximum impact.
    Article
    4 Tips for Driving Engagement from Sustaining Donors

    4 Tips for Driving Engagement from Sustaining Donors

    Nonprofits, Digital Marketing, Loyalty & Incentives, Strategy & Planning, Double the Donation, Loyalty & Incentives Program
    Boost supporter engagement with these best practices for sustaining donors. Find out how these tips can help drive recurring gifts for your nonprofit.
    Article
    thank you

    5 Keys to Killer Thank Yous That Retain Donors

    Nonprofits, Strategy & Planning
    Five tips on thanking donors and helping you build lasting relationships leading to higher donor retention.
    Article
    woman being interviewed

    Top Interview Questions For Hiring a Major Gifts Officer

    Nonprofits, Strategy & Planning
    Here are the top interview questions for hiring a major gifts officer that cover some of the most important aspects of major gifts work.
    Article
    elevator

    Nonprofit Elevator Pitch: Tips for Crafting Your Appeal

    Strategy & Planning
    Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.