It’s time for your organization to graduate beyond R/F/M segmentation. Too many nonprofits rely on outdated segmentation strategies — leading to lower retention, wasted acquisition spend, and missed revenue opportunities. In this webinar, we’ll show you how to evolve beyond traditional methods to drive stronger results. 

It’s time to rethink your approach. Matthew Mielcarek and David Sacchetti from Allegiance Group + Pursuant unpack the Segmentation Maturity Framework, a roadmap that helps nonprofits evolve from broad, outdated segmentation tactics to a dynamic, data-driven strategy that strengthens donor relationships and maximizes giving potential. 

In this webinar, you’ll learn:

• How to use segmentation tools like data-driven reports and request forms to optimize campaign segmentation. 
• The Segmentation Maturity Framework: Identify where you are and how to level up. 
• How GivingDNA and CRM data can transform your segmentation and messaging. 
  The real impact of smart segmentation — metrics that prove it works.