Touchpoint Audit and Journey Mapping
Each digital channel is one link in the donor experience chain that drives a desired action. But if multiple teams in your organization send different communications with competing requests, your supporters won’t know which action to take. It’s time to untangle this web of mixed messaging through journey mapping.
In this on-demand webinar and free accompanying workbook, Matthew Mielcarek, our Senior Vice President of Insights, Analytics, and Experience, breaks down the journey-mapping process to help you unpack the various employee-donor relationships within your nonprofit. You’ll learn:
- How a touchpoint audit can uncover the many ways your communications impact the overall donor experience.
- Who from your organization should participate as you develop donor personas and outline each journey.
- Why new leads and new donors need different donor experiences and how to build them.
Journey mapping is the first step toward an aligned omnichannel presence. With a clear communications blueprint, you’ll strengthen relationships with your donors and volunteers and inspire long-term support.
Journey Mapping Workbook
Use the button in the webinar recording to download a free copy of Journey Mapping Workbook: A Guide for Deepening Relationships with Your Constituents.
The activities in this resource will guide your team through a journey-mapping workshop designed to align your goals and drive donor engagement.
Read our blog article, It’s All About the Journey: Strengthening Relationships Through a Touchpoint Audit for more information.
We also invite you to listen to our podcast episode on this topic. If you’d like to learn more about how Allegiance Group + Pursuant can help you map out the donor experience, contact us to speak with a member of our team.