Are you having a consistent conversation with your supporters? 

The lines between marketing and development are blurring more and more. The digital transformation is forcing greater integration between these two areas, especially when pursuing similar goals, like engaging supporters and building awareness. 

It’s no longer enough to cast a wide net with your messaging, and I hope you bring in enough gifts to meet your goals. Today’s donors want to be engaged in personal and relevant ways that align with their interests and affinities. And they expect consistent messaging so that your organization feels the same wherever they interact with you. 

But how do you ensure that cohesive supporter experience?  

Omni-channel marketing. 

Omni-channel marketing integrates the who, what, when, and where, developing an intentional and strategic brand experience to target your audience everywhere they interact with you.  

It utilizes all the communication channels your donors consume, such as email, social media, direct mail, website, CTV, or phone. This strategy gives supporters a holistic experience centered on their preferences and behavior, which in turn will increase their loyalty to your cause. 

Are you ready to unite all your channels into a focused, strategic experience and drive donors toward deeper levels of engagement with your organization?  

Download your copy of Your Ultimate 2024 Guide to Nonprofit Omni-Channel Marketing today!