RSF has been transforming finance since 1984, channeling over $1 billion into organizations tackling the world’s toughest problems. Their mission: to shift from an extractive economy to one that heals and regenerates. But their old website didn’t reflect that bold vision — so they partnered with us and Do Good Better to build one that would.

The Situation

We began with deep discovery — interviews, surveys, audits, and competitive analysis — to clarify RSF’s goals, audiences, and messaging. Our insights shaped a site strategy focused on telling powerful stories, answering key questions, and inspiring action.

The website needed to complement and support the off-site user experience, so we developed multi-channel user journeys to identify opportunities for RSF to further build its audience and drive growth. We worked with RSF to clarify their service offerings and the value propositions for each.

The Work

We streamlined and restructured product pages to better convey impact, clearly explain offerings, and connect with both the head and the heart. Meanwhile, our design team extended the new RSF brand into a modern, cohesive digital system and templates.

On the marketing front, we led RSF’s first direct response fundraising campaign — optimizing donation flows, aligning key brand elements, and elevating the user journey, all before the new site even launched.

We also launched a multi-channel year-end campaign, including email, social, and a revamped donation form. The effort boosted engagement — especially among overlooked segments — and established valuable performance benchmarks for the new site.