Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
Strengthening key donor relationships to ignite generosity
Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
52% increase in response rate
Donor Acquisition Direct Mail Campaign Model
Animal Welfare, Direct Mail
Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.