60% Increase in revenue per member in second year compared to 4-year average.
Direct Mail Newsletter Transformed by Integrated Email
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
77% increased renewal revenue year over year
New Multichannel Fundraising Strategy Yields Big Results
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
1,853% ROAS in paid search
Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach
Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate
Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
67% Increase in Response Rate
Copy & Design Refresh Makes a Big Impact
Education, Professional Associations, Direct Mail, Strategy & Planning
Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.
$1.7m more raised by 9% of the donors to the campaign than they did the previous year
Multi-Channel Fundraising Campaign Achieves Transformational Results
Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning
An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
102% Higher-than-projected gift average
Advancing Donor Loyalty
Faith-based, Digital Marketing, Direct Mail, Loyalty & Incentives
Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
Erie City Mission continues to realize success with Allegiance Group + Pursuant
Human Services, Digital Marketing
Allegiance provides critical support in securing long-term supporters.
104% Increase in Donations
Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
173% More gifts than in previous year's campaign
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
32% Increase in acquisition rate
Donor Penetration Analysis Increases Acquisition Response Rate
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Temporary MemberCard Lifts Acquisition Response Rate
Public Media, Loyalty & Incentives
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.