450% more dollars raised beyond the goal
Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results
Faith-based, Nonprofits, Digital Marketing, Direct Mail
With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
$250,000 in revenue generated from the newsletter
Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter
Nonprofits, Public Media, Direct Mail
A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
60% Increase in revenue per member in second year compared to 4-year average.
Direct Mail Newsletter Transformed by Integrated Email
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
77% increased renewal revenue year over year
New Multichannel Fundraising Strategy Yields Big Results
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
1,853% ROAS in paid search
Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach
Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate
Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
67% Increase in Response Rate
Copy & Design Refresh Makes a Big Impact
Education, Professional Associations, Direct Mail, Strategy & Planning
Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.
$1.7m more raised by 9% of the donors to the campaign than they did the previous year
Multi-Channel Fundraising Campaign Achieves Transformational Results
Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning
An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
102% Higher-than-projected gift average
Advancing Donor Loyalty
Faith-based, Digital Marketing, Direct Mail
Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
Erie City Mission continues to realize success with Allegiance Group + Pursuant
Human Services, Digital Marketing
Allegiance provides critical support in securing long-term supporters.
104% Increase in Donations
Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
173% More gifts than in previous year's campaign
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
32% Increase in acquisition rate
Donor Penetration Analysis Increases Acquisition Response Rate
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.