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Case Studies

Successful Strategies & Results

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    $2.61 ROI on their postcard mailer as opposed to their letter package
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    Challenging Direct Mail Best Practices: A Minnesota Zoo Membership Acquisition Case Study

    Nonprofits, Zoos, Direct Mail

    A strategic, multi-channel Google campaign drove critical revenue during the most important CYE in station history.
    70% lift in year-over-year response rate
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    A Smarter Path to Acquisition: How City of Hope Elevated Response, Revenue, and Long-Term Value

    Hospitals & Healthcare, Nonprofits, Direct Mail

    A data-driven acquisition test delivered significant increases in response, average gift, and long-term donor value.
    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.
    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    450% more dollars raised beyond the goal
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    Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results

    Faith-based, Nonprofits, Digital Marketing, Direct Mail

    With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
    $250,000 in revenue generated from the newsletter
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    Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter

    Nonprofits, Public Media, Direct Mail

    A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
    60% Increase in revenue per member in second year compared to 4-year average.
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    Direct Mail Newsletter Transformed by Integrated Email

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
    77% increased renewal revenue year over year
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    New Multichannel Fundraising Strategy Yields Big Results

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
    1,853% ROAS in paid search
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    Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach

    Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate

    Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
    67% Increase in Response Rate
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    Copy & Design Refresh Makes a Big Impact

    Education, Professional Associations, Direct Mail, Strategy & Planning

    Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.
    $1.7m more raised by 9% of the donors to the campaign than they did the previous year
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    Multi-Channel Fundraising Campaign Achieves Transformational Results

    Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning

    An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
    102% Higher-than-projected gift average
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    Advancing Donor Loyalty

    Faith-based, Digital Marketing, Direct Mail

    Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs: