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Case Studies

Successful Strategies & Results

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    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.
    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    450% more dollars raised beyond the goal
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    Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results

    Faith-based, Nonprofits, Digital Marketing, Direct Mail

    With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
    $250,000 in revenue generated from the newsletter
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    Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter

    Nonprofits, Public Media, Direct Mail

    A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
    60% Increase in revenue per member in second year compared to 4-year average.
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    Direct Mail Newsletter Transformed by Integrated Email

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
    77% increased renewal revenue year over year
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    New Multichannel Fundraising Strategy Yields Big Results

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
    1,853% ROAS in paid search
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    Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach

    Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate

    Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
    67% Increase in Response Rate
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    Copy & Design Refresh Makes a Big Impact

    Education, Professional Associations, Direct Mail, Strategy & Planning

    Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.
    $1.7m more raised by 9% of the donors to the campaign than they did the previous year
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    Multi-Channel Fundraising Campaign Achieves Transformational Results

    Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning

    An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
    102% Higher-than-projected gift average
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    Advancing Donor Loyalty

    Faith-based, Digital Marketing, Direct Mail

    Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
    Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
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    Erie City Mission continues to realize success with Allegiance Group + Pursuant

    Human Services, Digital Marketing

    Allegiance provides critical support in securing long-term supporters.
    104% Increase in Donations
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    Georgia Mountain Food Bank

    Food Banks, Strategy & Planning

    With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.