Skip to content
Case Studies

Successful Strategies & Results

Filter By:
Type of Organization
Type of Work
    173% More gifts than in previous year's campaign
    A 16x9 image

    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning

    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
    32% Increase in acquisition rate
    A 16x9 image

    Donor Penetration Analysis Increases Acquisition Response Rate

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning

    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    Custom list model increased response rate without changing packages or adding to cost.
    A 16x9 image

    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning

    Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    51% Increase response rate
    A 16x9 image

    Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways

    Public Media, Analytics & Insights, Direct Mail

    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
    Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
    A 16x9 image

    Strengthening key donor relationships to ignite generosity

    Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA

    a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
    25% Year-over-year revenue increase from direct mail
    A 16x9 image

    Growing Revenue Through Direct Mail

    Faith-based, Direct Mail

    Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.
    50% Donor retention rate for the overall direct mail program
    A 16x9 image

    Understanding Supporters Leads To Increased Conversions

    Hospitals & Healthcare, Direct Mail, Strategy & Planning

    Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.
    52% increase in response rate
    A 16x9 image

    Donor Acquisition Direct Mail Campaign Model

    Animal Welfare, Direct Mail

    Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.