67,000 Teens moved to action with mobile marketing
truth Campaign
Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
50% Donor retention rate for the overall direct mail program
Understanding Supporters Leads To Increased Conversions
Hospitals & Healthcare, Direct Mail, Strategy & Planning
Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.