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Case Studies

Successful Strategies & Results

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    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.
    71% of mid-level donors were retained
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    Data Segmentation Increases Engagement and Retention for Community Health Network Foundation

    Hospitals & Healthcare, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.
    +42% in avg daily enrollment rate
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    Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch

    Digital Marketing, UX & Visual Design, Drupal

    Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
    53% of these donors made their largest gift ever
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    Targeting Donors to Give More Pays Off for a Regional Nonprofit Healthcare System

    Hospitals & Healthcare, Analytics & Insights, GivingDNA

    Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.
    +1,487% increase in revenue YoY
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    A New Visual Identity Becomes a Fresh Website Experience

    UX & Visual Design, WordPress

    On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.
    352% increase in donation form pageviews
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    Uniting Canadians with hope in Multiple Sclerosis

    Hospitals & Healthcare, Human Services, UX & Visual Design, Website Development, Drupal

    With their sights set on a world free of Multiple Sclerosis, the MS Canada aims to create a connected and empowered community as a solution for positive change for all Canadians living with MS.
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    Exposing the Gun Industry’s Role in Gun Violence Today

    UX & Visual Design, Website Development

    For far too long, the gun industry has been insulated from the natural consequences of its deadly products. We have been tasked with showing the world how gun makers and sellers innovate toward danger, irresponsibly market their wares, and arm criminals.
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    Elevating a Brand to Make Health Care Work for More People

    Hospitals & Healthcare, UX & Visual Design, Website Development, WordPress

    Driving higher visitor engagement by transforming Center for Health Care Strategies’ web footprint.
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    Web App Developed Using Sitefinity Reduces Costs and Improves User Experience

    Hospitals & Healthcare, Professional Associations, UX & Visual Design, Website Development, Sitefinity

    A fully digital Patient Assistance & Reimbursement Guide is added to the Association of Community Cancer Centers website.
    237% INCREASE IN THE NUMBER OF GIFTS YOY
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    Revamp To Giving Tuesday Email Campaign Gets Big Results

    Hospitals & Healthcare, Digital Marketing

    Enhanced Giving Tuesday campaign focused on the human experience resulted in dramatic increases in number of gifts and dollars raised.
    $1.7m more raised by 9% of the donors to the campaign than they did the previous year
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    Multi-Channel Fundraising Campaign Achieves Transformational Results

    Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning

    An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
    86% positive feedback on content
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    American Physical Therapy Association

    Professional Associations, Analytics & Insights, UX & Visual Design, Website Development

    APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.