8,000+ messages sent in 4 hours
Targeted SMS Increases Giving Tuesday Revenue
Nonprofits, Public Media, Digital Marketing
Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
$461K raised, not including match incentives
Targeted Email Campaign Propels Giving Tuesday Returns
Food Banks, Nonprofits, Digital Marketing, Strategy & Planning
Allegiance Group's targeted email campaign boosts Giving Tuesday returns.