Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
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Strengthening key donor relationships to ignite generosity
Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
52% increase in response rate
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2020/10/HoustonSPCA_CS_Hero.jpg)
Donor Acquisition Direct Mail Campaign Model
Animal Welfare, Direct Mail
Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.