Strategy & Planning

We use data to build an informed strategy that brings your digital marketing plan to life. Setting big-picture and short-term program objectives, a detailed roadmap, and a feedback loop enables us to evaluate and iterate on successes to leverage the best-performing opportunities.

Approaches to building a digital marketing strategy include:

• Developing innovative content strategy across your digital channels, particularly search engine optimization (SEO)
• Designing lead generation, acquisition, and upgrade programs
• Testing and optimizing renewal and reactivation campaigns

Copywriting, Design, & Development

As critical as strategy and planning are to digital marketing, copywriting, visual design, and campaign execution are just as essential.

We holistically manage your digital marketing campaigns from start to finish by writing copy, designing visual assets, building emails, forms, and web pages, developing paid advertisements, and launching them to the world. By crafting a compelling, user-centric digital journey, we help your nonprofit inspire supporters to join your movement.

Services include:

• Writing email, web, advertising, and social media copy, as well as SEO content for your website
• Designing email, web, advertising, and social media graphics, email templates and stationery, and interactive content
• Producing HTML and deploying emails, donation forms, advocacy actions, web pages, and other custom activities within your eCRM/CRM
• Producing and deploying digital advertisements
• Crafting rapid-response campaign toolkits

Digital Advertising

Advertising improves the reach and effectiveness of your nonprofit’s digital marketing efforts, working alongside other fundraising tools and tactics to promote opportunities to engage. Whether your focus is fundraising, advocacy, stewardship, or content marketing, our experienced team can help you reach your goals with a tailored advertising plan.

Based on your goals, we identify the best platforms to reach your audiences and test the most effective ad formats, offers, and creative elements. We produce the ads and optimize the campaign throughout to maximize your results. Once the campaign wraps up, we’ll include critical metrics, actionable insights, and recommendations for the next campaign in a detailed campaign report.

Our advertising services include:

• Donor acquisition and reactivation campaigns
• Sustainer acquisition and upgrade campaigns
• Lead generation program design
• Second and subsequent gift program design
• Form abandoner retargeting
• Website visitor retargeting
• Brand awareness building

We work with a variety of ad platforms, including:

• Paid Social Ads
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Reddit
  • Snapchat
• Search Engine Marketing (SEM) and Google Paid Search
  • Google Grants
  • Bing
  • Search Engine Optimization
• Display Advertising
• Programmatic Display
  • Programmatic Video
  • Google Display Network 
  • YouTube and other video platforms

Email Campaigns & Automation

For most organizations, email is the most effective communication channel for engaging supporters in your digital marketing campaign. Our email services can take many forms, including individual messages, a campaign message series, and email automation.

We craft email journeys that balance your supporters’ need to receive information with your need to raise money, increase support, and move your mission forward.

Our email services include:

• Campaign planning
• Automated series planning, including message logic and requirements, production, and QA
• Copywriting
• Email template and stationery design
• eCRM system management, including tracking, HTML production, quality assurance testing, and record management
• Audience and list segmentation
• Reporting

We offer expertise in widely used platforms such as:

• Blackbaud Luminate Online
• Engaging Networks
• EveryAction
• Salsa
• Charity Engine
• Salesforce Marketing Cloud
• Mail Chimp
• Constant Contact

SMS & Mobile Marketing

Reaching your supporters via mobile phone improves engagement, keeping your organization at the top of their minds.

Our SMS services include:

• Campaign strategy and planning
• Message logic and requirements
• Copywriting
• SMS system management
• Audience and list segmentation
• Reporting

Analytics & Insights

Understanding how your nonprofit’s digital marketing channels work together — and with offline channels — starts with collecting the right data. Our data analysts work to turn your campaign’s results into actionable insights.

We are experts in cross-channel measurement, which tracks data across digital channels and takes the influential relationship between online and offline marketing programs into account. With this information, we build multi-channel marketing plans that create a unified experience for your supporters.

Our analytics services include:

• Reports and Dashboards, including real-time web-based dashboards
• Cross-channel Measurement – measuring between databases (digital and direct mail CRMs, advertising platforms, etc.) and web analytics tools such as Google Analytics or Adobe Analytics. 
• Revenue Projections and Forecasting
• Performance Benchmarking 
• Optimization & Testing