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7 Strategies for Starting an Effective Awareness Campaign

...email. These more traditional audiences tend to be more responsive to those methods of communication. Millennial or Gen Z donors: You may want to focus on communicating through social media and incorporate...

The DEIAB Dilemma: How To Make Your Board More Inclusive

The world is changing, and so is philanthropy. Many in the philanthropic community desire that nonprofits reflect the communities they serve—including everyone from volunteers and donors to staff, executives, and...

Careers

Work with us! At Allegiance Group, we’re interested in highly skilled people who are passionate about helping nonprofits reach their goals. Our team consists of diverse individuals with a wide...

News Center

...at Marketing@teamallegiance.com or 800.858.7654. Press Releases Saying Goodbye to a Remarkable Soul: In Memory of Jennifer Bielat – August 8, 2023 The Allegiance Group and The Pursuant Group Announce Merger...

About Allegiance Group + Pursuant 

Our Client Partner Promise As champions of your mission, we promise to always do what is best for your organization. That begins with transparency. We believe you should have complete...

Solving the Challenges of Donor-Advised Funds

...tend to be large gifts — nearly $5,000 on average, compared to the average online credit card donation of about $200. This means that, in terms of donor categories, most...

5 paradoxes of consumer behavior

...trust relationships and allow consumers to feel co-ownership in their mission. The nonprofits that successfully embrace being perfectly imperfect will see greater loyalty from their supporters and maximum success online....