Further your Mission With a Nonprofit Marketing Agency
As a Nonprofit Marketing Agency, We Have the People, Data, and Tools to Impact the World.
Learn moreYou want to make the world a better place, one person at a time.
Allegiance Group + Pursuant is the Fundraising & Nonprofit Marketing Agency that can get you there.
We know you are committed to work that matters, but attention and resources are scarce.
We empower nonprofit marketers and fundraisers to cut through the noise and deliver messages that inspire supporters to engage and give.
What fuels our passion?
You do. Our clients feed the hungry, heal the sick, nourish souls, enrich lives, care for animals, and build minds. You have an important goal, and we’re thrilled to leverage our blend of data, technology, and award-winning creative services to get you there.
We’re different because we’ve walked in your shoes.
Many of our leaders, technologists, and creatives began their careers with nonprofit organizations. We’ve been there. We understand your passions (they’re ours too). We’ve faced the same challenges and want to help you achieve your goals with innovative nonprofit marketing.
About Allegiance Group + Pursuant
Allegiance Group + Pursuant is a full-service nonprofit marketing and fundraising firm dedicated to helping charitable organizations increase awareness of their mission, engage with constituents, acquire new donors, and drive donor loyalty. Grounded in data science and powered by its proprietary GivingDNA wealth screening and data analytics platform, Allegiance Group + Pursuant leverages analytics to inform marketing and fundraising strategy with impactful creative services and messaging.
About GivingDNA
GivingDNA is the next generation of wealth intelligence and data analytics for nonprofit organizations. It uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid-level and major gift prospecting and portfolio optimization. Powered by Pursuant’s 20+ years of fundraising expertise, nonprofit professionals rely on GivingDNA for real-time data visualization to gain insights and guide strategy across their entire organization.
About Allegiance Group + Pursuant + GivingDNA
Allegiance Group + Pursuant + GivingDNA leverages analytics to inform marketing and fundraising strategy with impactful creative and messaging.
Our Approach
Allegiance Group + Pursuant is a full-service nonprofit marketing and fundraising firm dedicated to helping charitable organizations increase awareness of their mission, engage with constituents, acquire new donors, and drive donor loyalty. Grounded in data science and powered by its proprietary GivingDNA wealth screening and data analytics platform, Allegiance Group + Pursuant leverages analytics to inform marketing and fundraising strategy with impactful creative services and messaging.
Data
With GivingDNA, we begin by allowing your data and your constituents to paint a picture of what is going well, what could be improved, and where opportunities exist to accelerate fundraising for your mission.
Philosophy + Strategy
The discovery process enables us to craft nonprofit marketing strategies based on our collective experiences and insights, customized for your unique brand and the constituents who support you.
Creative
We put our team of award-winning writers and designers, in-house web developers, and in-house print facility to implement an omnichannel marketing strategy.
Results
We measure and evaluate the strategies we put in place and use the findings from those assessments to refine our approach.
How We Help
1. Listen to understand and build your tailored nonprofit marketing plan.
We create a custom marketing plan to help you better understand your target audience, connect with and retain constituents interested in your cause, and actively engage your loyal donors. Using our tools and technologies, we ensure your nonprofit marketing plan will help you connect consistently with the right people across the appropriate marketing channels.
2. Define your constituent journey to boost the moves management process across the funnel.
It’s essential to understand who your nonprofit’s supporters are and how they prefer to interact with your organization. With our unique analytics and insights team we are able to tell you who your most valuable donors are, where they’re at in their donor journey, what their preferences are, and which messages resonate with them most.
3. Evaluate and explore new opportunities to expand across all channels.
Our work doesn’t stop there. Now that your nonprofit marketing plan is established, it’s time for us to do what we do best. Using state-of-the-art analytics and algorithms, we continue to explore new opportunities across all channels and throughout the funnel to grow your mission and community of constituents.
Nonprofit Marketing Agency Services and Technology
-
Marketing & Direct Response Services
Allegiance Group + Pursuant crafts compelling storytelling that acquires, activates, converts, and retains the supporters you need in the channels that most engage them.
Services:
- Comprehensive Strategy
- Creative Storytelling
- Direct Mail Management
- Print Services
- Digital Engagement Campaigns
- Website & App Development
- UX, Branding & Design
- Loyalty & Incentives
- Public Media CRM
- SMS & Mobile Marketing
- Email Campaigns & Automation
- Programmatic Video & Display
- Social Media, SEO & SEM
- Media Buying & Advertising
- Phone Fundraising
- Face-to-Face & Event Marketing
-
Analytics, Insights & Experience
Data is the engine that drives our direct response services. Our broad suite of solutions delivers results across all levels of your giving program:
- Market Research
- Strategy Assessments
- Custom Reporting
- Revenue Projections & Forecasting
- Performance Benchmarking
-
GivingDNA™ Platform
Our proprietary SaaS platform, GivingDNA, is the next generation of wealth screening and data analytics. Learn more about this all-in-one fundraising analytics, data exploration, and wealth screening tool here.
-
Allyra™ Online Donation Tool
Our unique donation tool, Allyra, is the premier online fundraising platform that allows your team to save time and effortlessly raise more funds online. Through our mobile giving forms, text-to-donate, and peer-to-peer campaign pages, you’ll reach more donors and improve results so you can focus on your mission.
Our People and Values
Our People
Our nonprofit marketing agency is a passionate team of nonprofit leaders, technologists, and investors creating a platform for good. We believe in friends and partners. We work for those who give and those who dedicate their lives to improving our world.
Our Values
We honor those who give and work relentlessly to improve their experience. We focus on doing something impactful, and we take responsibility for our customers’ success and each other.
Our Commitment to Diversity, Equity, and Inclusion
As a nonprofit marketing agency that has dedicated the last 20 years of service to supporting the needs of communities around the world, Pursuant built a team committed to an equitable and inclusive work environment. We take pride in our team members’ diverse backgrounds and experiences, and we encourage ongoing, open dialogue among our colleagues to better understand, appreciate, and celebrate diversity. We believe a diverse team brings greater creativity, problem-solving, and success in supporting and representing the diverse organizations we serve.