Allegiance experts have a deep history of working with professional associations and trade associations that need to deliver sophisticated digital experiences for their members and where content and member value are critically important.

Allegiance Group delivers member value through personalized or members-only content, aids member recruitment, and drives online revenue from conferences or publications.

Our work with associations is quite varied, and Allegiance can help with any of the following:

• Web strategy and Content Strategy
• UX, Brand Strategy, and Visual Design  
• SEO recommendations
• Analytics setup and dashboarding
• Advertising and Paid search 
• Conversion optimization for Conference Registration or Member/join flows
• CMS Selection, Implementation, and integrations with AMS, LMS, etc.
• Hosting recommendations
• Ongoing Support and Enhancements 
• Member Recruitment and Engagement via Email
• Member Retention and Incentives

Jeff Herron, EVP of Client Services, leads Allegiance’s Association efforts. Jeff began his career in professional associations and has helped dozens of associations with their web initiatives over the past 20 years. In addition, Jeff was selected from among peer IT professionals to be one of two dozen members of ASAE’s Technology Council and recently completed his 4th year of service.