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Article

You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving

Nonprofits, Strategy & Planning

In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.

Article

Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

Nonprofits, Strategy & Planning

The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.

Webinar

2024 Mid-Year Philanthropic Pulse Roundtable

Nonprofits, Strategy & Planning

Watch the recording and view the report from our semi-annual industry pulse survey. We hope you find value in learning about industry trends and peer sentiments to help us meet our challenges and goals in the year ahead.

Article

Gen X & Gen Alpha: Bridging the Generational Gap Through Giving

Nonprofits, Strategy & Planning

Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.

Article

Reality Check: Debunking 5 Digital Advertising Myths

Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics

As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms. To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.

Podcast

5 Myths About Digital Advertising

Nonprofits, Strategy & Planning

Digital advertising is full of mystery — it certainly doesn't help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising.

Podcast

Is Crypto Safe for Nonprofits?

Nonprofits, Strategy & Planning

The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted.

Podcast

Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet!

Nonprofits, Strategy & Planning

Should nonprofits be talking about year-end giving as early as July? Well, if you want to avoid your year-end campaign getting lost in a sea of sameness, then the answer is yes! That's why we're kicking off a new series this summer: “Year-End Fundraising in July.”

Article

2024 Giving USA Report Response

Nonprofits, Strategy & Planning

The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.

Article

AI in Fundraising: Efficient Friend or Job-Stealing Foe?

Nonprofits, Strategy & Planning

Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.

Podcast

The Bold New Frontier of Artificial Intelligence

Nonprofits, Strategy & Planning

What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI).

Guide

Grow Relationships, Grow Recurring Giving

Nonprofits, Strategy & Planning

With the Great Transfer of Wealth on the horizon and the economic landscape in flux, nonprofits face a critical future. Amidst the shifting tides of generational wealth transfer, tumultuous markets, and economic uncertainty, now is the time for nonprofits to shore up their retention and build a pipeline for future growth.

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