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    Podcast
    Steer Clear: Avoiding Common Fundraising & Marketing Measurement Pitfalls

    Steer Clear: Avoiding Common Fundraising & Marketing Measurement Pitfalls

    Nonprofits, Strategy & Planning

    In this episode, we're counting the Five Fundraising Measurement Mistakes to Avoid in 2024. Allegiance Group + Pursuant agency leaders Liz Murphy, EVP of Client Relationships, and Kim Richardson, AVP of Client Strategy, share what they've learned in their years of experience and with clients so you can better measure your digital channels.
    Article

    Five Fundraising Measurement Mistakes to Avoid in 2024

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, GivingDNA, Google Analytics

    The most common mistakes fundraisers and marketers make as they measure their campaigns and how to avoid them.
    Podcast
    Nonprofit Volunteer Management: From Engaged Volunteer to Passionate Advocate

    Nonprofit Volunteer Management: From Engaged Volunteer to Passionate Advocate

    Nonprofits, Strategy & Planning

    Most nonprofits rely on volunteers, but managing this group can be tedious. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America.
    Article

    What the NFL Can Teach Nonprofits About Volunteer Management

    Nonprofits, Strategy & Planning

    How to recruit and manage volunteers plus tips for turning your volunteers into loyal advocates and donors.
    Guide

    The Art of First Impressions

    Nonprofits, Analytics & Insights, Strategy & Planning

    Create invaluable first impressions using data, strategy, and creative storytelling, and forge unshakable connections with your donors.
    Podcast
    On a Mission to Save Giving with philanthropist and fundraising coach Lisa Greer

    On a Mission to Save Giving with philanthropist and fundraising coach Lisa Greer

    Nonprofits, Strategy & Planning

    We talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so long.
    Article

    Can Recurring Giving Save Nonprofits?

    Nonprofits, Strategy & Planning

    The benefits of recurring giving and tips for kick-starting or growing your recurring giving program.
    Podcast
    DAF-Giving Made Easy

    DAF-Giving Made Easy

    Nonprofits, Strategy & Planning

    In this episode, we discuss the increasing popularity of DAFs as a giving vehicle; the challenges associated with anonymous DAF donations; and the barriers that prevent nonprofits from maximizing DAF gifts.
    Article

    Solving the Challenges of Donor-Advised Funds

    Nonprofits, Strategy & Planning

    Donor Advised Funds, how they work, pros and cons, how to educate donors, and set up your website to receive them
    Article

    Maximizing Nonprofit Fundraising with Google Analytics 4

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Google Analytics

    Optimize your fundraising with GA4. What it is, how it differs from previous versions, and how you can get set up.
    Webinar

    Matching Gifts in 2024: Boosting Funding & Improving Outcomes

    Nonprofits, Strategy & Planning, Allyra, Double the Donation

    How to integrate corporate matching gifts into your fundraising strategy plus a demo of Allyra + 360MatchPro integration.
    Podcast

    AI in Fundraising: Balancing productivity, responsibility, and authenticity

    Nonprofits, Strategy & Planning

    Two of the hottest topics in philanthropy are the declining number of donors and the impact of artificial intelligence (AI). In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we bring these issues together in a stirring conversation with Nathan Chappell, author of The Generosity Crisis.