Article
6 Tips for Taking Your Acquisition Testing to the Next Level
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
Deciding which elements of your acquisition campaign to test, such as different messaging, tactics, or audience segments.
Article
Five Key Factors to Consider Before You Go Full Throttle on Donor Acquisition
Nonprofits, Analytics & Insights, Strategy & Planning
Understanding your donors and what motivates them is key to growing and cultivating donor relationships through acquisition.
Article
Re-Engage With Lapsed Donors
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Donor re-engagement after a lapse takes effort. Use these ideas to help strengthen your lapsed donor reactivation initiatives.
Article
Managing the Tension: How To Achieve Nonprofit Goals With a Both/And Mindset
Nonprofits, Strategy & Planning
Tim Arnold shares how nonprofit leaders can make more effective decisions by moving away from Either/Or problem-solving and toward managing tension.
Article
How Boosting Your Acquisition & Retention Efforts Now Will Prepare Your Organization for Uncertain Economic Times
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
Retention and acquisition can keep your organization poised for growth, even when times get tough.
Article
How to Engage Donors Effectively with Matching Gifts
Nonprofits, Digital Marketing, Double the Donation
Donor engagement is a vital priority for fundraising organizations. Determine how to effectively engage donors with matching gift opportunities in this guide.
Podcast
How Flexible Giving Can Double Your Fundraising ROI
Nonprofits, Strategy & Planning
Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks.
Podcast
Blurring the Lines Between Marketing and Fundraising
Nonprofits, Strategy & Planning
In this episode, we talk with Pursuant's CEO and President Trent Ricker about how organizations can ease the tension between marketing and fundraising to better serve their constituents and drive stewardship.
Article
How a Homeless Shelter Embraced Tension and Started Thinking Beyond the Binary
Human Services, Nonprofits, Strategy & Planning
Whatever decisions you’re facing as a nonprofit leader, the both/and mindset can open new pathways for solutions that expand your impact.
Article
How To Create A High Performing Donation Form
Nonprofits, UX & Visual Design, Website Development, Double the Donation, WeDidIt
Read these best practices for donation page optimization, and how you can create the ultimate donor experience that will yield the best results for your organization.
Article
How to set up GA4 export for BigQuery
Nonprofits, Professional Associations, Analytics & Insights
Article
Placing Your Constituents in the Center of Your Omni-Channel Program
Nonprofits, Analytics & Insights, Strategy & Planning
How to apply the principals of donor-centric fundraising to make your constituents feel like they are a cherished and essential part of your organization.