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Allegiance Group + Pursuant Resources

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    Article

    How to Bring in Corporate Sponsors

    Public Media, Strategy & Planning, Traffic & Corporate Support
    Article

    Budget-friendly fundraising ideas for your nonprofit station

    Analytics & Insights, Digital Marketing, Strategy & Planning
    Article
    loyalty programs

    Five of the Best Loyalty Programs and Why They are a Success

    Nonprofits

    Nonprofit and retail loyalty programs have noticeable differences but many of the retail strategies can apply to your nonprofit.
    Webinar

    How to Use Data to Drive Your Content Strategy & SEO

    Analytics & Insights, Strategy & Planning, Website Development

    Learn how you can use different types of data to organize and produce audience- and SEO-pleasing content.
    Article

    How to Forecast Fundraising Revenue during the COVID-19 Recession

    Analytics & Insights, Digital Marketing
    Article

    7 Key Database Metrics
    Webinar

    Digital Advertising During a Global Crisis

    Digital Marketing, Facebook Ads, Google Ads

    Best practices, tips and new opportunities that will keep your ad campaigns on strategy and potentially, push you in a new direction.
    Article

    Digital Lead Generation — What It Is; Why You Need It

    Digital Marketing
    Article

    Allegiance Group + Pursuant Expands Integration with 360MatchPro by Double the Donation

    Public Media CRM
    Article

    Your Ultimate Guide to the Perfect Loyalty Program

    Nonprofits
    Webinar

    The State of SEO: 2020

    Analytics & Insights, Digital Marketing, Strategy & Planning

    SEO has changed! Learn the latest about modern SEO and the tactics and tips that will help you drive qualified traffic to your website.
    Article

    Details Matter When Evaluating the Success of Your Fundraising

    Analytics & Insights, Strategy & Planning, Allyra, Nexus CRM, Public Media CRM

    Time and care taken up front will pay off during post-campaign evaluation. Untracked test components lead to an absence of actionable learning.