+42% in avg daily enrollment rate

Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch
Digital Marketing, UX & Visual Design, Drupal
Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
+1,487% increase in revenue YoY

A New Visual Identity Becomes a Fresh Website Experience
UX & Visual Design, WordPress
On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.
352% increase in donation form pageviews

Uniting Canadians with hope in Multiple Sclerosis
Hospitals & Healthcare, Human Services, UX & Visual Design, Website Development, Drupal
With their sights set on a world free of Multiple Sclerosis, the MS Canada aims to create a connected and empowered community as a solution for positive change for all Canadians living with MS.

Exposing the Gun Industry’s Role in Gun Violence Today
UX & Visual Design, Website Development
For far too long, the gun industry has been insulated from the natural consequences of its deadly products. We have been tasked with showing the world how gun makers and sellers innovate toward danger, irresponsibly market their wares, and arm criminals.
200% increase in average time on page

Brand Evolution Through a WordPress Redesign
Arts and Culture, Strategy & Planning, UX & Visual Design, Website Development, WordPress
New branding and website migration improve site performance and make it easier for users to donate, volunteer, and become members.

Elevating a Brand to Make Health Care Work for More People
Hospitals & Healthcare, UX & Visual Design, Website Development, WordPress
Driving higher visitor engagement by transforming Center for Health Care Strategies’ web footprint.
Storytelling, thought leadership, and enhanced navigation allow for a better user experience on new website.

Retail Industry Leaders Association Website Redesign
Professional Associations, Strategy & Planning, UX & Visual Design, Website Development, Kentico
Improved user engagement allows users to share their contact information, subscribe to newsletters, respond to calls to action, and engage via social media across the site.

Web App Developed Using Sitefinity Reduces Costs and Improves User Experience
Hospitals & Healthcare, Professional Associations, UX & Visual Design, Website Development, Sitefinity
A fully digital Patient Assistance & Reimbursement Guide is added to the Association of Community Cancer Centers website.
86% positive feedback on content

American Physical Therapy Association
Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
737% ROI from paid search advertising

Digital Fundraising Strategies Increase Growth and Revenue
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
67,000 Teens moved to action with mobile marketing

truth Campaign
Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
76% Increase in actions taken

League of Women Voters Brand Strategy & Redesign
Nonprofits, Professional Associations, 48, UX & Visual Design, Website Development, Drupal
The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.