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Case Studies

Successful Strategies & Results

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    37% over campaign goal
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    Give to the Max Day Email Campaign

    Zoos, Digital Marketing, Strategy & Planning

    Allegiance Group + Pursuant Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.
    $461K raised, not including match incentives
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    Targeted Email Campaign Propels Giving Tuesday Returns

    Food Banks, Nonprofits, Digital Marketing, Strategy & Planning

    Allegiance Group's targeted email campaign boosts Giving Tuesday returns.
    60% Increase in revenue per member in second year compared to 4-year average.
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    Direct Mail Newsletter Transformed by Integrated Email

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
    77% increased renewal revenue year over year
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    New Multichannel Fundraising Strategy Yields Big Results

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
    200% ROAS in paid search
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    How Georgia Mountain Food Bank Leveraged Digital Outreach to Fuel its Mission

    Food Banks, Analytics & Insights, Digital Marketing, Strategy & Planning, Facebook Ads, Google Ads, Google Analytics

    Discover how Allegiance worked with Georgia Mountain Food Bank to deploy an effective digital outreach campaign — and realize a strongly positive return.
    1,853% ROAS in paid search
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    Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach

    Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate

    Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
    63% Increase in Response Rate
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    The Importance of the Reply Slip

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning

    Small changes to the reply slip result in a big impact for Valley PBS
    237% INCREASE IN THE NUMBER OF GIFTS YOY
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    Revamp To Giving Tuesday Email Campaign Gets Big Results

    Hospitals & Healthcare, Digital Marketing

    Enhanced Giving Tuesday campaign focused on the human experience resulted in dramatic increases in number of gifts and dollars raised.
    181% Increase in total dollars raised YOY
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    The Washington National Cathedral’s Giving Tuesday Campaign

    Faith-based, Digital Marketing

    Giving Tuesday email using matching gift and new messaging succeeded in creating a distinct connection with first-time donors. increasing the number of gifts and dollars raised.
    $1.7m more raised by 9% of the donors to the campaign than they did the previous year
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    Multi-Channel Fundraising Campaign Achieves Transformational Results

    Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning

    An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
    102% Higher-than-projected gift average
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    Advancing Donor Loyalty

    Faith-based, Digital Marketing, Direct Mail

    Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
    Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
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    Erie City Mission continues to realize success with Allegiance Group + Pursuant

    Human Services, Digital Marketing

    Allegiance provides critical support in securing long-term supporters.