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    3x+ increase in monthly sustainer revenue YoY
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    Doubling Sustainer Growth at the Food Bank of Central & Eastern North Carolina: Smart Segmentation + Urgent Messaging

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A rapid-response digital campaign that doubled new monthly donors and tripled monthly revenue year over year for a regional food bank.
    47.4% increase in monthly sustainer revenue YoY
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    Philabundance Drives Sustainer Growth During a Critical Funding Gap

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A targeted “Full Plate Society” campaign that tripled monthly donor acquisition year over year.
    8x+ growth in new monthly sustainer revenue YoY
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    Northern Illinois Food Bank Supercharges Sustainer Growth Amid Federal Funding Cuts

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A segmented, urgency-driven digital campaign that delivered 6–8x YoY gains in monthly donors and revenue for this regional food bank.
    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.
    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    450% more dollars raised beyond the goal
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    Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results

    Faith-based, Nonprofits, Digital Marketing, Direct Mail

    With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.
    $37.86 avg. cost per acquisition (151% lower than the industry benchmark)
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    Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”

    Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA

    Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
    8,000+ messages sent in 4 hours
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    Targeted SMS Increases Giving Tuesday Revenue

    Nonprofits, Public Media, Digital Marketing

    Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
    +42% in avg daily enrollment rate
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    Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch

    Digital Marketing, UX & Visual Design, Drupal

    Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
    37% over campaign goal
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    Give to the Max Day Email Campaign

    Zoos, Digital Marketing, Strategy & Planning

    Allegiance Group + Pursuant Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.
    $461K raised, not including match incentives
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    Targeted Email Campaign Propels Giving Tuesday Returns

    Food Banks, Nonprofits, Digital Marketing, Strategy & Planning

    Allegiance Group's targeted email campaign boosts Giving Tuesday returns.
    60% Increase in revenue per member in second year compared to 4-year average.
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    Direct Mail Newsletter Transformed by Integrated Email

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.