Philabundance Drives Sustainer Growth During a Critical Funding Gap

When sudden federal funding cuts threatened Philabundance’s ability to keep shelves stocked, the organization needed a surge of reliable monthly support. Allegiance Group + Pursuant (AGP) activated a rapid-response sustainer campaign designed to convert recent and lapsed donors into committed Full Plate Society members.

The Situation

Philabundance faced the dual challenge of replacing lost federal dollars while stabilizing revenue for the months ahead. With a clear goal of acquiring at least 50 new sustainers, the team needed a strategic, data-informed approach to act quickly. 

The Work

AGP launched an urgent-appeal campaign in July centered on immediacy, clarity, and personalized messaging.

Deliverables

• Paid Social campaigns (Facebook & Instagram) retargeting previous donors
  
• GivingDNA political segmentation to adapt messaging by audience
  • Harder “cuts-based” messages to Democratic-leaning donors
  • Softer “funding update” messages to Republican and Unaffiliated donors
    
• Email series retargeting recent one-time donors (0–12 months)
  
• “Full Plate Society” branded creative across all channels

The Results

• New Monthly Sustainers more than tripled YoY
• Monthly Sustainer Revenue increased 47.4% YoY
• Strong Paid Social performance across all audience segments
• Messaging relevancy boosted conversion efficiency