Article
4 Ways Technology Can Improve Donor Relations
Nonprofits, Strategy & Planning
Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
Webinar
Everything You Need to Know About Acquisition Before the Next Fiscal Year
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
Article
Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
Webinar
Google Ad Grants: Optimizing for 2021
Google Ads
Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
Article
How to conduct a T-test to test statistical significance of average gift
Analytics & Insights, Digital Marketing
So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
Article
Google Analytics 4: What You Need to Know
Analytics & Insights, Digital Marketing
As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
Article
Google Questions Hub & Passage Indexing: A Perfect Pair
Digital Marketing
This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
Webinar
7 Key Database Metrics
Analytics & Insights, Strategy & Planning
Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.
Article
Data-Driven Content Strategy: How to Use Data to Write Effective Website Content
Digital Marketing, UX & Visual Design
Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.
Article
31 Irresistible Questions To Get Your Major Gift Donor Talking
Nonprofits, Strategy & Planning
Article
5 Major Mistakes You’re Making in Your Monthly Giving Program
Digital Marketing
Article
Why Your Fundraising and Communication Teams MUST Work Together
Digital Marketing
When fundraising and communications departments work together, your organization's goal can be met in a big way.