Article
Apple Privacy Changes Will Cloud Email Open Rates
Nonprofits, Professional Associations, Digital Marketing
Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
Article
6 Email Automations That Drive Revenue
Nonprofits, Professional Associations, Digital Marketing
Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
Webinar
How to Measure and Track Your Website’s Success in Google Analytics
Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics
A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.
Article
Google Page Experience Update: Is Your Site Ready?
Digital Marketing, Website Development
Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
Guide
Google Tag Manager & Google Analytics: Tips for Tracking Content
Professional Associations, Analytics & Insights
Webinar
Keep Them Coming Back for More: Renewal Strategies to Improve Retention
Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
Article
4 Ways Technology Can Improve Donor Relations
Nonprofits, Strategy & Planning
Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
Webinar
Everything You Need to Know About Acquisition Before the Next Fiscal Year
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
Article
Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
Webinar
Google Ad Grants: Optimizing for 2021
Google Ads
Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
Article
How to conduct a T-test to test statistical significance of average gift
Analytics & Insights, Digital Marketing
So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
Article
Google Analytics 4: What You Need to Know
Analytics & Insights, Digital Marketing
As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).