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Allegiance Group + Pursuant Resources

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    Webinar

    Key Performance Metrics for Public Media FY22

    Public Media, Analytics & Insights, Strategy & Planning

    Discover how your station is performing compared to others, then build a plan for next year that maximizes your fundraising program’s strengths and overcomes weaknesses.
    Article

    6 Tips for Taking Your Acquisition Testing to the Next Level

    Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning

    Deciding which elements of your acquisition campaign to test, such as different messaging, tactics, or audience segments.
    Article
    Five Key Factors to Consider Before You Go Full Throttle on Donor Acquisition

    Five Key Factors to Consider Before You Go Full Throttle on Donor Acquisition

    Nonprofits, Analytics & Insights, Strategy & Planning

    Understanding your donors and what motivates them is key to growing and cultivating donor relationships through acquisition.
    Article

    Managing the Tension: How To Achieve Nonprofit Goals With a Both/And Mindset

    Nonprofits, Strategy & Planning

    Tim Arnold shares how nonprofit leaders can make more effective decisions by moving away from Either/Or problem-solving and toward managing tension.
    Article

    How Boosting Your Acquisition & Retention Efforts Now Will Prepare Your Organization for Uncertain Economic Times

    Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Retention and acquisition can keep your organization poised for growth, even when times get tough.
    Article

    How to Engage Donors Effectively with Matching Gifts

    Nonprofits, Digital Marketing, Double the Donation

    Donor engagement is a vital priority for fundraising organizations. Determine how to effectively engage donors with matching gift opportunities in this guide.
    Podcast
    How Flexible Giving Can Double Your Fundraising ROI

    How Flexible Giving Can Double Your Fundraising ROI

    Nonprofits, Strategy & Planning

    Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks.
    Podcast
    Blurring the Lines Between Marketing and Fundraising

    Blurring the Lines Between Marketing and Fundraising

    Nonprofits, Strategy & Planning

    In this episode, we talk with Pursuant's CEO and President Trent Ricker about how organizations can ease the tension between marketing and fundraising to better serve their constituents and drive stewardship.
    Article

    How a Homeless Shelter Embraced Tension and Started Thinking Beyond the Binary

    Human Services, Nonprofits, Strategy & Planning

    Whatever decisions you’re facing as a nonprofit leader, the both/and mindset can open new pathways for solutions that expand your impact.
    Article
    mobile phone showing a donation form

    How To Create A High Performing Donation Form

    Nonprofits, UX & Visual Design, Website Development, Double the Donation, WeDidIt

    Read these best practices for donation page optimization, and how you can create the ultimate donor experience that will yield the best results for your organization.
    Article

    How to set up GA4 export for BigQuery

    Nonprofits, Professional Associations, Analytics & Insights
    Article

    Placing Your Constituents in the Center of Your Omni-Channel Program

    Nonprofits, Analytics & Insights, Strategy & Planning

    How to apply the principals of donor-centric fundraising to make your constituents feel like they are a cherished and essential part of your organization.