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Allegiance Group + Pursuant Resources

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    Article
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    Donor Loyalty Best Practices

    Strategy & Planning, Loyalty & Incentives Program
    Webinar

    Audience Strategies to Maximize Revenue: How to Make Your Database Work for You

    Public Media, Direct Mail, Nexus CRM

    Experts discuss audience strategies for all channels and database support for those strategies.
    Webinar

    Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)

    Nonprofits

    Get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.
    Webinar

    Creating Integrated Data Dashboards with Google Data Studio

    Nonprofits, 48, Analytics & Insights, Digital Marketing, Google Analytics

    Learn how League of Women Voters and Allegiance Group + Pursuant are using Google Data Studio to learn more about their site's users and optimize their campaigns.
    Webinar

    Blaze Your Own Fundraising Trail

    Public Media, Analytics & Insights, Digital Marketing, Direct Mail

    Hear how four public media stations broke away from traditional approaches and developed their own path to success.
    Webinar

    Fundraising Trends & Strategies for Year-End and 2022

    Education, Environment, Food Banks, Hospitals & Healthcare, Human Services, Nonprofits, Public Media

    Acquisition and retention trends pre-COVID, during COVID and now, and how to optimize your fundraising program for EOY and going forward, as well as how to forecast revenue.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Analyze & Take the Next Steps

    Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Evaluate your year-end fundraising results based on metrics such as targeted revenue, number of new donors, etc. Then develop a plan to convert year-end donors into lifelong supporters.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Evaluating and Planning

    Nonprofits, Strategy & Planning

    Whether your nonprofit has a tried-and-true process or whether you’re just beginning to think about your year-end fundraising, there’s something here for everyone, with tips and tricks for organizations large and small, established or newly minted.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Digital Execution

    Nonprofits, Digital Marketing

    Stoke excitement and awareness leading up to your year-end fundraising campaign via social media, blog posts, and other digital channels.
    Article

    Apple Privacy Changes Will Cloud Email Open Rates

    Nonprofits, Professional Associations, Digital Marketing

    Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
    Article
    man drawing email automation series on a board

    6 Email Automations That Drive Revenue

    Nonprofits, Professional Associations, Digital Marketing

    Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
    Webinar

    How to Measure and Track Your Website’s Success in Google Analytics

    Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics

    A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.