Allegiance Group + Pursuant experts have a deep history of working with professional and trade associations, delivering sophisticated digital experiences for their members, where content and member value are critically important.

Allegiance Group + Pursuant delivers member value through personalized or members-only content, aids member recruitment, and drives online revenue from conferences or publications.

Our work with associations is quite varied, and Allegiance Group + Pursuant can help with any of the following:

• Web strategy and Content Strategy
• UX, Brand Strategy, and Visual Design  
• SEO recommendations
• Analytics setup and dashboarding
• Advertising and Paid search 
• Conversion optimization for Conference Registration or Member/join flows
• CMS Selection, Implementation, and integrations with AMS, LMS, etc.
• Hosting recommendations
• Ongoing Support and Enhancements 
• Member Recruitment and Engagement via Email
• Member Retention and Incentives