Rich Aukland to Become Executive Chairman, Trent Ricker Appointed CEO 

FARGO, ND, Feb 6, 2025 – Allegiance Group + Pursuant (AGP) is pleased to announce the appointment of Trent Ricker as the company’s new Chief Executive Officer (CEO), effective immediately. 

Trent Ricker, who previously served as AGP’s Chief Strategy Officer, brings over 25 years of leadership experience in agency and consulting roles. He was the CEO of Pursuant for 12 years before its merger with Allegiance Group in April 2023. His extensive expertise in nonprofit fundraising, marketing strategy, and data-driven innovation positions him to successfully lead AGP into the next phase of growth. 

“I’m truly honored to step into the CEO role during such an exciting time for the nonprofit sector,” said Ricker. “At AGP, our clients’ missions are at the heart of everything we do. I look forward to working closely with our talented team to continue delivering innovative, results-driven solutions that support our clients and help them thrive. Together, we will build on our strong foundation and drive new possibilities in nonprofit engagement.” 

Ricker succeeds Rich Aukland, AGP’s founding CEO, who will transition to the role of Executive Chairman. Under Aukland’s leadership, AGP has grown to become a leader in nonprofit fundraising and technology, empowering mission-driven organizations to amplify their impact. 

“Trent is the ideal leader to guide AGP into the future,” said Aukland. “His vision, expertise, and dedication to innovation have already been integral to our success. I’m confident he will continue to lead AGP forward, delivering exceptional results for our clients and maintaining our position as an industry leader.” 

This leadership transition marks an exciting new chapter for AGP, reinforcing the company’s commitment to driving client success, innovation, and a lasting impact across the nonprofit sector.