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Case Studies

Successful Strategies & Results

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    $2.61 ROI on their postcard mailer as opposed to their letter package
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    Challenging Direct Mail Best Practices: A Minnesota Zoo Membership Acquisition Case Study

    Nonprofits, Zoos, Direct Mail

    A strategic, multi-channel Google campaign drove critical revenue during the most important CYE in station history.
    $7.82 return on ad spend, nearly 11X times the industry benchmark for public media
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    Public media station crushes paid media ROI benchmarks

    Nonprofits, Public Media, Digital Marketing

    A strategic, multi-channel Google campaign drove critical revenue during the most important CYE in station history.
    70% lift in year-over-year response rate
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    A Smarter Path to Acquisition: How City of Hope Elevated Response, Revenue, and Long-Term Value

    Hospitals & Healthcare, Nonprofits, Direct Mail

    A data-driven acquisition test delivered significant increases in response, average gift, and long-term donor value.
    61.7% YoY increase in new-to-file digital donors
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    Huddle to End Hunger: A Winning Digital Strategy for Food Bank Fundraising

    Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Website Development

    Discover how Philabundance used a sports-powered, multi-channel digital strategy to ignite fan passion, attract new donors, and drive record-breaking fundraising results in the Huddle to End Hunger campaign.
    3x+ increase in monthly sustainer revenue YoY
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    Doubling Sustainer Growth at the Food Bank of Central & Eastern North Carolina: Smart Segmentation + Urgent Messaging

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A rapid-response digital campaign that doubled new monthly donors and tripled monthly revenue year over year for a regional food bank.
    47.4% increase in monthly sustainer revenue YoY
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    Philabundance Drives Sustainer Growth During a Critical Funding Gap

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A targeted “Full Plate Society” campaign that tripled monthly donor acquisition year over year.
    8x+ growth in new monthly sustainer revenue YoY
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    Northern Illinois Food Bank Supercharges Sustainer Growth Amid Federal Funding Cuts

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A segmented, urgency-driven digital campaign that delivered 6–8x YoY gains in monthly donors and revenue for this regional food bank.
    40% increase in average gift
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    Grambling State University Boosts Alumni Giving with Data-Driven Engagement

    Education, Nonprofits, Analytics & Insights, GivingDNA

    Grambling State University used AGP's GivingDNA platform to reconnect with its alumni and dramatically improve donor engagement.
    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.
    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    $19k generated through year-end by nearly doubling prospect identification and increasing giving by more than 5x
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    How a Statewide Public Media Television Station Turned Donor Data into a Sustainable Fundraising Strategy with GivingDNA

    Nonprofits, Public Media, Analytics & Insights, GivingDNA

    By leveraging the power of GivingDNA, the public media station transformed its fundraising approach, identifying hidden donor potential, expanding revenue through new giving channels, and laying the groundwork for long-term, sustainable growth.
    71% of mid-level donors were retained
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    Data Segmentation Increases Engagement and Retention for Community Health Network Foundation

    Hospitals & Healthcare, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.