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Case Studies

Successful Strategies & Results

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    237% INCREASE IN THE NUMBER OF GIFTS YOY
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    Revamp To Giving Tuesday Email Campaign Gets Big Results

    Hospitals & Healthcare, Digital Marketing

    Enhanced Giving Tuesday campaign focused on the human experience resulted in dramatic increases in number of gifts and dollars raised.
    181% Increase in total dollars raised YOY
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    The Washington National Cathedral’s Giving Tuesday Campaign

    Faith-based, Digital Marketing

    Giving Tuesday email using matching gift and new messaging succeeded in creating a distinct connection with first-time donors. increasing the number of gifts and dollars raised.
    $1.7m more raised by 9% of the donors to the campaign than they did the previous year
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    Multi-Channel Fundraising Campaign Achieves Transformational Results

    Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning

    An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
    102% Higher-than-projected gift average
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    Advancing Donor Loyalty

    Faith-based, Digital Marketing, Direct Mail

    Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
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    Using Analytics To Maximize Support

    Education, Analytics & Insights

    Dartmouth College Advancement uses relationship mapping to identify high-potential prospects based on connections to current donors.
    Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
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    Erie City Mission continues to realize success with Allegiance Group + Pursuant

    Human Services, Digital Marketing

    Allegiance provides critical support in securing long-term supporters.
    6% Increase in Retention
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    How MemberCard Can Engage and Retain Donors for Your Nonprofit

    Nonprofits

    Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
    104% Increase in Donations
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    Georgia Mountain Food Bank

    Food Banks, Strategy & Planning

    With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
    86% positive feedback on content
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    American Physical Therapy Association

    Professional Associations, Analytics & Insights, UX & Visual Design, Website Development

    APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
    737% ROI from paid search advertising
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    Digital Fundraising Strategies Increase Growth and Revenue

    Environment, Digital Marketing, Facebook Ads, Google Ads

    Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
    67,000 Teens moved to action with mobile marketing
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    truth Campaign

    Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons

    truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
    173% More gifts than in previous year's campaign
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    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning

    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.