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    237% INCREASE IN THE NUMBER OF GIFTS YOY
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    Revamp To Giving Tuesday Email Campaign Gets Big Results

    Hospitals & Healthcare, Digital Marketing
    Enhanced Giving Tuesday campaign focused on the human experience resulted in dramatic increases in number of gifts and dollars raised.
    181% Increase in total dollars raised YOY
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    The Washington National Cathedral’s Giving Tuesday Campaign

    Faith-based, Digital Marketing
    Giving Tuesday email using matching gift and new messaging succeeded in creating a distinct connection with first-time donors. increasing the number of gifts and dollars raised.
    $1.7m more raised by 9% of the donors to the campaign than they did the previous year
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    Multi-Channel Fundraising Campaign Achieves Transformational Results

    Hospitals & Healthcare, Human Services, Digital Marketing, Direct Mail, Strategy & Planning
    An integrated direct mail and digital fundraising campaign For Community Health Network Foundation builds awareness and engagement.
    102% Higher-than-projected gift average
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    Advancing Donor Loyalty

    Faith-based, Digital Marketing, Direct Mail, Loyalty & Incentives
    Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
    500%+ Increase in new donor count
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    Email Reactivation Campaign and Data Cleanup Yields Incredible Results

    Arts and Culture, Public Media, Digital Marketing
    Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.
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    Using Analytics To Maximize Support

    Education, Analytics & Insights
    Dartmouth College Advancement uses relationship mapping to identify high-potential prospects based on connections to current donors.
    Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
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    Erie City Mission continues to realize success with Allegiance Group + Pursuant

    Human Services, Digital Marketing
    Allegiance provides critical support in securing long-term supporters.
    6% Increase in Retention
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    How MemberCard Can Engage and Retain Donors for Your Nonprofit

    Loyalty & Incentives
    Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
    130% ROI
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    Alabama Public Television Outbound Texting Campaign

    Public Media, Digital Marketing
    Allegiance Group + Pursuant helps APT add a successful text messaging series to their spring campaign.
    104% Increase in Donations
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    Georgia Mountain Food Bank

    Food Banks, Strategy & Planning
    With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
    86% positive feedback on content
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    American Physical Therapy Association

    Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
    APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
    737% ROI from paid search advertising
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    Digital Fundraising Strategies Increase Growth and Revenue

    Environment, Digital Marketing, Facebook Ads, Google Ads
    Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.