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Case Studies

Successful Strategies & Results

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    0.76% response rate (up from 0.4%)
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    Optimizing New Donor Experience and Strategy to Drive Sustainable Growth

    Human Services, Nonprofits, Analytics & Insights, Strategy & Planning

    AGP optimized NAMI’s acquisition strategy and donor experience to drive multi-gift stewardship and sustainable growth.
    $250,000 in revenue generated from the newsletter
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    Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter

    Nonprofits, Public Media, Direct Mail

    A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
    55% increase in qualified planned donor leads
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    GivingDNA Dramatically Increases Qualified Leads

    Human Services, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    National Alliance of Mental Illness generated $17,000 in direct response revenue, from mail alone, by targeting and segmenting their donors.
    8,000+ messages sent in 4 hours
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    Targeted SMS Increases Giving Tuesday Revenue

    Nonprofits, Public Media, Digital Marketing

    Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
    +42% in avg daily enrollment rate
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    Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch

    Digital Marketing, UX & Visual Design, Drupal

    Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
    53% of these donors made their largest gift ever
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    Targeting Donors to Give More Pays Off for a Regional Nonprofit Healthcare System

    Hospitals & Healthcare, Analytics & Insights, GivingDNA

    Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.
    +35% YoY increase in giving downstream through the end of the fiscal year
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    Moody Bible Institute’s Transformative Year-End Campaign

    Faith-based, Analytics & Insights, GivingDNA

    In partnership with Allegiance Group + Pursuant (AGP), the Moody Bible Institute launched a transformative year-end campaign to maximize donor potential and elevate its fundraising efforts. With the innovative GivingDNA platform, it aimed to identify and engage donors who were poised to increase their giving levels.
    $350,000 raised for 2023 matching gift challenge
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    A Match Challenge Sparks Increased Engagement and Gifts

    Faith-based, Strategy & Planning

    In partnership with Allegiance Group + Pursuant, this global faith-based client inspired generous donors with a strategic match challenge that doubled their fundraising goal, sparking unprecedented engagement and supporting a powerful milestone year of outreach.
    +1,487% increase in revenue YoY
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    A New Visual Identity Becomes a Fresh Website Experience

    UX & Visual Design, WordPress

    On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.
    $500,000 endowment pledge
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    Uncover Major Gifts Prospects Effortlessly

    Faith-based, Analytics & Insights, Strategy & Planning, GivingDNA

    Allegiance Group + Pursuant + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
    37% over campaign goal
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    Give to the Max Day Email Campaign

    Zoos, Digital Marketing, Strategy & Planning

    Allegiance Group + Pursuant Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.
    352% increase in donation form pageviews
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    Uniting Canadians with hope in Multiple Sclerosis

    Hospitals & Healthcare, Human Services, UX & Visual Design, Website Development, Drupal

    With their sights set on a world free of Multiple Sclerosis, the MS Canada aims to create a connected and empowered community as a solution for positive change for all Canadians living with MS.