Skip to content
Case Studies

Successful Strategies & Results

Filter By:
Type of Organization
Type of Work
    53% of these donors made their largest gift ever
    A 16x9 image

    Targeting Donors to Give More Pays Off for a Regional Nonprofit Healthcare System

    Hospitals & Healthcare, Analytics & Insights, GivingDNA

    Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.
    +35% YoY increase in giving downstream through the end of the fiscal year
    A 16x9 image

    Moody Bible Institute’s Transformative Year-End Campaign

    Faith-based, Analytics & Insights, GivingDNA

    In partnership with Allegiance Group + Pursuant (AGP), the Moody Bible Institute launched a transformative year-end campaign to maximize donor potential and elevate its fundraising efforts. With the innovative GivingDNA platform, it aimed to identify and engage donors who were poised to increase their giving levels.
    $350,000 raised for 2023 matching gift challenge
    A 16x9 image

    A Match Challenge Sparks Increased Engagement and Gifts

    Faith-based, Strategy & Planning

    In partnership with Allegiance Group + Pursuant, this global faith-based client inspired generous donors with a strategic match challenge that doubled their fundraising goal, sparking unprecedented engagement and supporting a powerful milestone year of outreach.
    +1,487% increase in revenue YoY
    A 16x9 image

    A New Visual Identity Becomes a Fresh Website Experience

    UX & Visual Design, WordPress

    On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.
    $500,000 endowment pledge
    A 16x9 image

    Uncover Major Gifts Prospects Effortlessly

    Faith-based, Analytics & Insights, Strategy & Planning, GivingDNA

    Allegiance Group + Pursuant + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
    37% over campaign goal
    A 16x9 image

    Give to the Max Day Email Campaign

    Zoos, Digital Marketing, Strategy & Planning

    Allegiance Group + Pursuant Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.
    352% increase in donation form pageviews
    A 16x9 image

    Uniting Canadians with hope in Multiple Sclerosis

    Hospitals & Healthcare, Human Services, UX & Visual Design, Website Development, Drupal

    With their sights set on a world free of Multiple Sclerosis, the MS Canada aims to create a connected and empowered community as a solution for positive change for all Canadians living with MS.
    A 16x9 image

    Exposing the Gun Industry’s Role in Gun Violence Today

    UX & Visual Design, Website Development

    For far too long, the gun industry has been insulated from the natural consequences of its deadly products. We have been tasked with showing the world how gun makers and sellers innovate toward danger, irresponsibly market their wares, and arm criminals.
    $461K raised, not including match incentives
    A 16x9 image

    Targeted Email Campaign Propels Giving Tuesday Returns

    Food Banks, Nonprofits, Digital Marketing, Strategy & Planning

    Allegiance Group's targeted email campaign boosts Giving Tuesday returns.
    60% Increase in revenue per member in second year compared to 4-year average.
    A 16x9 image

    Direct Mail Newsletter Transformed by Integrated Email

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
    77% increased renewal revenue year over year
    A 16x9 image

    New Multichannel Fundraising Strategy Yields Big Results

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
    200% increase in average time on page
    A 16x9 image

    Brand Evolution Through a WordPress Redesign

    Arts and Culture, Strategy & Planning, UX & Visual Design, Website Development, WordPress

    New branding and website migration improve site performance and make it easier for users to donate, volunteer, and become members.