Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
Erie City Mission continues to realize success with Allegiance Group + Pursuant
Human Services, Digital Marketing
Allegiance provides critical support in securing long-term supporters.
6% Increase in Retention
How MemberCard Can Engage and Retain Donors for Your Nonprofit
Loyalty & Incentives
Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
130% ROI
Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance Group + Pursuant helps APT add a successful text messaging series to their spring campaign.
104% Increase in Donations
Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
86% positive feedback on content
American Physical Therapy Association
Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
737% ROI from paid search advertising
Digital Fundraising Strategies Increase Growth and Revenue
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
67,000 Teens moved to action with mobile marketing
truth Campaign
Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
173% More gifts than in previous year's campaign
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
Analytics provided a 360-degree view of users across web properties
American Occupational Therapy Association (AOTA)
Professional Associations, Analytics & Insights, Google Analytics
Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
32% Increase in acquisition rate
Donor Penetration Analysis Increases Acquisition Response Rate
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Temporary MemberCard Lifts Acquisition Response Rate
Public Media, Loyalty & Incentives
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.