Using Analytics To Maximize Support
Education, Analytics & Insights
Dartmouth College Advancement uses relationship mapping to identify high-potential prospects based on connections to current donors.
Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
Erie City Mission continues to realize success with Allegiance Group + Pursuant
Human Services, Digital Marketing
Allegiance provides critical support in securing long-term supporters.
6% Increase in Retention
How MemberCard Can Engage and Retain Donors for Your Nonprofit
Loyalty & Incentives
Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
130% ROI
Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance Group + Pursuant helps APT add a successful text messaging series to their spring campaign.
104% Increase in Donations
Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
86% positive feedback on content
American Physical Therapy Association
Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
737% ROI from paid search advertising
Digital Fundraising Strategies Increase Growth and Revenue
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
67,000 Teens moved to action with mobile marketing
truth Campaign
Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
173% More gifts than in previous year's campaign
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
Analytics provided a 360-degree view of users across web properties
American Occupational Therapy Association (AOTA)
Professional Associations, Analytics & Insights, Google Analytics
Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
32% Increase in acquisition rate
Donor Penetration Analysis Increases Acquisition Response Rate
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Temporary MemberCard Lifts Acquisition Response Rate
Public Media, Loyalty & Incentives
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.