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Case Studies

Successful Strategies & Results

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    Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
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    Erie City Mission continues to realize success with Allegiance Group + Pursuant

    Human Services, Digital Marketing

    Allegiance provides critical support in securing long-term supporters.
    6% Increase in Retention
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    How MemberCard Can Engage and Retain Donors for Your Nonprofit

    Nonprofits

    Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
    104% Increase in Donations
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    Georgia Mountain Food Bank

    Food Banks, Strategy & Planning

    With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
    86% positive feedback on content
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    American Physical Therapy Association

    Professional Associations, Analytics & Insights, UX & Visual Design, Website Development

    APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
    737% ROI from paid search advertising
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    Digital Fundraising Strategies Increase Growth and Revenue

    Environment, Digital Marketing, Facebook Ads, Google Ads

    Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
    67,000 Teens moved to action with mobile marketing
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    truth Campaign

    Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons

    truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
    173% More gifts than in previous year's campaign
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    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning

    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
    Analytics provided a 360-degree view of users across web properties
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    American Occupational Therapy Association (AOTA)

    Professional Associations, Analytics & Insights, Google Analytics

    Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
    32% Increase in acquisition rate
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    Donor Penetration Analysis Increases Acquisition Response Rate

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning

    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning

    Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    51% Increase response rate
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    Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways

    Public Media, Analytics & Insights, Direct Mail

    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
    76% Increase in actions taken
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    League of Women Voters Brand Strategy & Redesign

    Nonprofits, Professional Associations, 48, UX & Visual Design, Website Development, Drupal

    The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.