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    173% More gifts than in previous year's campaign
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    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning
    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
    Analytics provided a 360-degree view of users across web properties
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    American Occupational Therapy Association (AOTA)

    Professional Associations, Analytics & Insights, Google Analytics
    Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
    32% Increase in acquisition rate
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    Donor Penetration Analysis Increases Acquisition Response Rate

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning
    Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    51% Increase response rate
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    Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways

    Public Media, Analytics & Insights, Direct Mail
    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
    76% Increase in actions taken
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    League of Women Voters Brand Strategy & Redesign

    Nonprofits, Professional Associations, 48, UX & Visual Design, Website Development, Drupal
    The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
    300,000 Web Visits
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    League of Women Voters “She is me”

    Human & Civil Rights, UX & Visual Design
    Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
    Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
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    Strengthening key donor relationships to ignite generosity

    Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
    a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
    25% Year-over-year revenue increase from direct mail
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    Growing Revenue Through Direct Mail

    Faith-based, Direct Mail
    Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.
    50% Donor retention rate for the overall direct mail program
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    Understanding Supporters Leads To Increased Conversions

    Hospitals & Healthcare, Direct Mail, Strategy & Planning
    Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.
    52% increase in response rate
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    Donor Acquisition Direct Mail Campaign Model

    Animal Welfare, Direct Mail
    Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.