Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
190% Average year over year growth rate in new donors
Public Media Facebook Lead Generation
Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
85% E-Renewal revenue increase
Changes to E-Renewal Series Results in Increased Revenue and Renewal Rate
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.
51% Increase response rate
Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
76% Increase in actions taken
League of Women Voters Brand Strategy & Redesign
Nonprofits, Professional Associations, 48, UX & Visual Design, Website Development, Drupal
The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
300,000 Web Visits
League of Women Voters “She is me”
Human & Civil Rights, UX & Visual Design
Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
Strengthening key donor relationships to ignite generosity
Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
25% Year-over-year revenue increase from direct mail
Growing Revenue Through Direct Mail
Faith-based, Direct Mail
Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.
50% Donor retention rate for the overall direct mail program
Understanding Supporters Leads To Increased Conversions
Hospitals & Healthcare, Direct Mail, Strategy & Planning
Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.
52% increase in response rate
Donor Acquisition Direct Mail Campaign Model
Animal Welfare, Direct Mail
Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.