737% ROI from paid search advertising
Digital Fundraising Strategies Increase Growth and Revenue
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
67,000 Teens moved to action with mobile marketing
truth Campaign
Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
173% More gifts than in previous year's campaign
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
Analytics provided a 360-degree view of users across web properties
American Occupational Therapy Association (AOTA)
Professional Associations, Analytics & Insights, Google Analytics
Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
32% Increase in acquisition rate
Donor Penetration Analysis Increases Acquisition Response Rate
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Temporary MemberCard Lifts Acquisition Response Rate
Public Media, Loyalty & Incentives
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
190% Average year over year growth rate in new donors
Public Media Facebook Lead Generation
Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
85% E-Renewal revenue increase
Changes to E-Renewal Series Results in Increased Revenue and Renewal Rate
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.
51% Increase response rate
Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
76% Increase in actions taken
League of Women Voters Brand Strategy & Redesign
Nonprofits, Professional Associations, 48, UX & Visual Design, Website Development, Drupal
The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
300,000 Web Visits
League of Women Voters “She is me”
Human & Civil Rights, UX & Visual Design
Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'