Experience

Allegiance Group + Pursuant is the only full-service fundraising and marketing agency in the country with the ability to provide strategies across all giving levels and all communication channels. We are structured to complement your staff. Together, we create experiences that drive results.

Award-winning storytelling is the heart of our approach to direct response fundraising and nonprofit marketing. Once you know the right audience to target, you can create relevant, engaging, and compelling content that speaks directly to what each constituent cares about. Our experienced team of writers and graphic designers is included in the strategy process. When it's time to create, they're ready and able to develop direct response fundraising messages and awareness campaigns that will stand out and move your donors and prospects to action.

• Engage with alumni, parents, students, and donors in meaningful ways
• Acquire and retain donors
• Upgrade donors to higher levels
• Reinstate lapsed donors

Creativity and Innovation

Our innovative and experienced strategists, fundraisers, developers, creatives, and analysts help higher education organizations grow through the use of:

• Integrated Direct Mail and Digital Marketing 
• Advertising and Paid Search 
• Donor Recruitment and Engagement via Email
• Donor Retention and Incentives
• Web Strategy and Content Strategy
• UX, Brand Strategy, and Visual Design
• SEO Recommendations
• Hosting recommendations
• Analytics Setup and Dashboarding
• Conversion Optimization
• CMS Selection, Implementation
• Ongoing Support and Enhancements

Allegiance Group + Pursuant experts have a deep history of working with higher education organizations to help them execute sophisticated direct response fundraising strategies with their alumni, parents, donors, and friends.