Transform your fundraising with stories that inspire action

Donors don’t just give to organizations, they give to people. Your mission comes to life when you can connect supporters to the real humans (or causes) behind your work. Behind the Story: Collecting Story Research for Effective Fundraising is your guide to uncovering, crafting, and sharing powerful narratives that move hearts and inspire generosity. Whether you’re raising funds for a single campaign or building lifelong donor relationships, this resource gives you the tools to tell stories that stick — the kind that are remembered for years, not minutes.

Inside, you’ll learn:

• How to find and capture authentic, emotionally resonant stories, even when you face challenges like privacy concerns or similar-sounding narratives.
• Interview techniques that put your subjects at ease and help you uncover the vivid details donors connect with most.
• Photography tips that make your story feel real, hopeful, and worth remembering.
• Practical ways to gather story leads from staff, volunteers, donors, and even non-human beneficiaries.

With Behind the Story, you’ll not only sharpen your storytelling skills, you’ll create a deeper connection between your cause and the people who believe in it. And when donors feel that connection, they give more, give more often, and stay with you longer.

Storytelling can open the door, but consistent engagement keeps it open. As you craft your most compelling narratives, explore our Sustainer Growth solutions to build lasting relationships and secure dependable year-round revenue. The calendar year-end is coming fast — now’s the time to get ahead.