Everything you need to know about giving by generation

In this 60-minute webinar in partnership with Bonterra, Kacey Crawford and Dawn Galasso of AGP + GivingDNA and Lucas Metropulos, a nonprofit coach and consultant with Bonterra, explored the importance of understanding the giving habits of donors across generations — especially Gen Z. You’ll discover practical strategies and tools to ensure your organization can successfully engage with donors of any age.

Here’s a sneak peek at what we covered:

  • Audience Experience & Research
  • Voice & Mobile Marketing
  • Audience Insights & Market Research
  • Conversion & Retention
  • Donor Prioritization & Upgrade
  • Nonprofits
  • GivingDNA