Join Riann Hartmann and Liz Lowe for a data-driven conversation grounded in AGP’s inaugural Food Bank Donor Sentiment Survey.
Food bank donors care deeply about their communities. But too often, that motivation isn’t translating into action.
In a nationwide survey of food bank donors, we uncovered a powerful truth: Donors are emotionally invested and willing to give, yet structural barriers like missed asks, unclear impact, and weak follow-through are suppressing revenue.
This webinar will unpack what the data reveals about today’s food bank donors and what fundraising leaders can do to turn donor intent into real, recoverable revenue.
You’ll learn:
- Why lapsed donors remain one of the highest-ROI growth opportunities for food banks — and how their willingness to give far exceeds industry recapture norms
- How community-centric, dignity-forward messaging consistently outperforms crisis-only appeals
- What donors need to see to feel confident giving again — and why proof of impact matters more than urgency
- Practical ways to remove operational friction through clearer asks, stronger stewardship, and more consistent re-engagement
This session is designed for food bank fundraising leaders who want to move beyond assumptions and urgency-driven tactics to activate donors with clarity, confidence, and community-rooted storytelling backed by evidence.
If you’re looking to stabilize revenue, re-engage warm donors, and build trust that lasts beyond a single appeal, this webinar will give you a clear, actionable path forward — based on what donors themselves are telling us.
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