Many organizations know mid-level donors matter. But too often, mid-level programs stall before they reach their full potential.
Small teams, limited time, and competing priorities can make it difficult to identify the right donors, engage them meaningfully, and build the relationships that lead to transformational giving.
In this practical, strategy-forward webinar, AGP’s Ryan Carpenter and Colleen Patel will walk through proven strategies for strengthening your mid-level program and turning this overlooked donor segment into a powerful pipeline for major gifts.
Drawing on real client results and industry insights, we’ll explore how organizations can better identify mid-level donors, prioritize stewardship, and create engagement strategies that scale even with limited staff.
What You’ll Learn
- Why mid-level donors are essential to a sustainable fundraising strategy
- The most common reasons mid-level programs struggle to gain traction
- How to identify the donors most likely to upgrade into major giving
- Practical engagement strategies that work even for small or time-strapped teams
- How to position mid-level donors as a strong pipeline for major gifts
Who Should Attend
This webinar is designed for fundraising leaders responsible for growing donor revenue and building stronger pipelines for major gifts, including:
- Directors of Development
- Directors of Annual Giving
- Direct Marketing leaders
- Vice Presidents of Development
- Annual Fund and donor engagement managers
You’ll leave with clear actions you can apply immediately, plus a simple framework to assess whether your mid-level strategy is built for long-term growth.
We’ll look at:
- Why mid-level programs stall — even when donors are engaged
- How to identify the right donors using more than giving history
- Practical stewardship strategies that build loyalty and momentum
- How mid-level donors become a stronger pipeline to major gifts
If your team wants clearer priorities, smarter engagement, and more confidence in how you’re managing your donor file, I hope you’ll join us.
Save your spot today!
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