Article
Donor Communications and Return on Investment
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Fundraising copywriting expert Tom Ahern shares some insight into how you can double the ROI of your communication strategy.
Article
Direct Mail Donor Acquisition Strategies
Nonprofits, Analytics & Insights, Direct Mail, Strategy & Planning
Direct mail donor acquisition strategies to offset donor attrition and provide a new pipeline for future major donors.
Podcast
AI, ChatGPT, and the Future of Nonprofit Communications
Nonprofits, Strategy & Planning
Cherian Koshy, fundraiser extraordinaire, shares why he believes generative AIs like ChatGPT are here to stay, and how he thinks they will transform the fundraising industry.
Webinar
Key Performance Metrics for Public Media FY22
Public Media, Analytics & Insights, Strategy & Planning
Discover how your station is performing compared to others, then build a plan for next year that maximizes your fundraising program’s strengths and overcomes weaknesses.
Article
6 Tips for Taking Your Acquisition Testing to the Next Level
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
Deciding which elements of your acquisition campaign to test, such as different messaging, tactics, or audience segments.
Article
Five Key Factors to Consider Before You Go Full Throttle on Donor Acquisition
Nonprofits, Analytics & Insights, Strategy & Planning
Understanding your donors and what motivates them is key to growing and cultivating donor relationships through acquisition.
Article
Re-Engage With Lapsed Donors
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Donor re-engagement after a lapse takes effort. Use these ideas to help strengthen your lapsed donor reactivation initiatives.
Article
Managing the Tension: How To Achieve Nonprofit Goals With a Both/And Mindset
Nonprofits, Strategy & Planning
Tim Arnold shares how nonprofit leaders can make more effective decisions by moving away from Either/Or problem-solving and toward managing tension.
Article
How Boosting Your Acquisition & Retention Efforts Now Will Prepare Your Organization for Uncertain Economic Times
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
Retention and acquisition can keep your organization poised for growth, even when times get tough.
Article
How to Engage Donors Effectively with Matching Gifts
Nonprofits, Digital Marketing, Double the Donation
Donor engagement is a vital priority for fundraising organizations. Determine how to effectively engage donors with matching gift opportunities in this guide.
Podcast
How Flexible Giving Can Double Your Fundraising ROI
Nonprofits, Strategy & Planning
Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks.
Podcast
Blurring the Lines Between Marketing and Fundraising
Nonprofits, Strategy & Planning
In this episode, we talk with Pursuant's CEO and President Trent Ricker about how organizations can ease the tension between marketing and fundraising to better serve their constituents and drive stewardship.