Podcast

Blurring the Lines Between Marketing and Fundraising
Nonprofits, Strategy & Planning
In this episode, we talk with Pursuant's CEO and President Trent Ricker about how organizations can ease the tension between marketing and fundraising to better serve their constituents and drive stewardship.
Article

How a Homeless Shelter Embraced Tension and Started Thinking Beyond the Binary
Human Services, Nonprofits, Strategy & Planning
Whatever decisions you’re facing as a nonprofit leader, the both/and mindset can open new pathways for solutions that expand your impact.
Article

How To Create A High Performing Donation Form
Nonprofits, UX & Visual Design, Website Development, Double the Donation, WeDidIt
Read these best practices for donation page optimization, and how you can create the ultimate donor experience that will yield the best results for your organization.
Article
How to set up GA4 export for BigQuery
Nonprofits, Professional Associations, Analytics & Insights
Article

Placing Your Constituents in the Center of Your Omni-Channel Program
Nonprofits, Analytics & Insights, Strategy & Planning
How to apply the principals of donor-centric fundraising to make your constituents feel like they are a cherished and essential part of your organization.
Article

Creating the Ultimate Constituent Experience
Nonprofits, Strategy & Planning
To deliver the outstanding experiences their donors crave, nonprofits must bring their marketing and fundraising teams closer together.
Article

Digital Presence: Insights from Pursuant’s Panel with NXUnite
Nonprofits, UX & Visual Design, Website Development
It is crucial that your website design is optimized to meet both your organization’s goals and the needs of site users.
Article

How to Improve Donor Retention
Nonprofits, Digital Marketing, Direct Mail, Loyalty & Incentives, Strategy & Planning
How to make donor retention part of your overall fundraising plan.
Article

How To Write An Effective Fundraising Letter or Email
Nonprofits, Digital Marketing, Direct Mail, UX & Visual Design
Are you charged with writing the fundraising appeals for your nonprofit? If so, you’ll want to read our tips for better fundraising writing.
Article

Why Sitefinity 14 and Docker Desktop Are a Good Combination
Nonprofits, Professional Associations, Website Development, Docker Desktop, Microsoft .NET, Sitefinity
In this post we explore developing the new Sitefinity 14 DX solution based on .NET 6 using Docker Desktop
Article

Plan Now for Successful Calendar Year End Fundraising
Nonprofits, Direct Mail
For fundraisers everywhere, it’s important to start planning now to capture our nation’s significant CYE giving. learn how to create a successful fundraising CYE campaign.
Article

Why Right Now is the Best Time for a Fundraising Audit
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
Performing a fundraising audit early in the new fiscal year will ensure that you have all the most recent data from the fiscal year that just ended, yet still have time to make program adjustments that will have a positive impact on the new fiscal year that’s ahead of you.