Skip to content

Allegiance Group + Pursuant Resources

Filter By:
Type of Resource
Type of Work
    Webinar

    Google Ad Grants: Optimizing for 2021

    Google Ads
    Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
    Article

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing
    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
    Article

    Google Analytics 4: What You Need to Know

    Analytics & Insights, Digital Marketing

    As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
    Article

    Google Questions Hub & Passage Indexing: A Perfect Pair

    Digital Marketing
    This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
    Webinar

    7 Key Database Metrics

    Analytics & Insights, Strategy & Planning
    Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.
    Article
    Effective content diagram

    Data-Driven Content Strategy: How to Use Data to Write Effective Website Content

    Digital Marketing, UX & Visual Design
    Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.
    Article

    31 Irresistible Questions To Get Your Major Gift Donor Talking

    Nonprofits, Strategy & Planning
    Article

    5 Major Mistakes You’re Making in Your Monthly Giving Program

    Digital Marketing
    Article

    Why Your Fundraising and Communication Teams MUST Work Together

    Digital Marketing
    When fundraising and communications departments work together, your organization's goal can be met in a big way.
    Article

    Using Storytelling to Increase Monthly Giving & Memberships

    Nonprofits, Direct Mail
    Article

    Encouraging Corporations to Partner With Nonprofits

    Nonprofits, Strategy & Planning
    Article

    5 ways to approach recurring donors

    Nonprofits, Digital Marketing, Strategy & Planning
    Here are fives ways to respectfully ask for continued support from individuals who have made donations in the past.