How do you aggressively grow your email list but not deep-six your email deliverability? It’s a careful balance and not for the faint of heart. Chesapeake Bay Foundation (CBF) will walk you through their year of crisis (including GDPR, spambots, and more), their strategic approach to fixing the problem, and the success they found. They’ll share with you the mistakes they made and the best practices they learned the hard way to keep their list and quality score healthy while still meeting key business goals. You’ll get tips on email stewardship, engagement, email validation, and audience suppression strategies that will help you create a healthy and reliable responding list.

Slide Deck