Your audience hasn’t changed, but how they find you has. 

More people are discovering your organization through AI-generated answers before they ever visit your website. Search rankings may be up while clicks are down, and content that once performed well is increasingly being overlooked by both AI tools and human audiences. 

The good news? The same things that help your content get cited by AI also help real people trust you and take action. 

Join AGP and Pat Stewart of MS Canada for a practical session on how nonprofit organizations can create landing pages that are easier to find, easier to trust, and more likely to convert. We’ll cut through the hype and share clear, actionable strategies that marketing, communications, digital, and fundraising teams can put to work right away. 

What You’ll Walk Away With 

Who Should Attend 

This webinar is designed for nonprofit professionals, including: 

AI is changing how people find information, but the fundamentals of effective nonprofit communication remain the same. Organizations that provide clear answers, credible information, and meaningful next steps will be the ones that earn attention, trust, and action. 

Join us to learn how to make your content work harder in the AI era. 

  • SEO & AI Optimization
  • Brand Building & Lead Generation
  • Technology & AI
  • Nonprofits

Hosted By

Meredith Berents

Meredith Berents

Senior Content & SEO/AEO Analyst

Meredith joined AGP in the fall of 2023 and brings nearly a decade of experience helping nonprofits and associations strengthen their visibility through data-driven SEO and digital strategy.

 

She specializes in bridging traditional SEO with AI discovery, guiding organizations through how AI is reshaping visibility, engagement, and user behavior. Her work combines technical depth with strategic storytelling – using data, UX insights, and content to help mission-driven teams make smarter decisions and reach the right audiences.

 

Meredith’s approach is hands-on, thoughtful, and highly collaborative. She’s known for translating complex data into clear, actionable strategies that connect digital performance to organizational goals. Above all, she’s passionate about helping nonprofits navigate the evolving digital landscape and use technology to drive meaningful change.

Nikki Schell

Nikki Schell

Senior UX & Content Strategist

Nikki is a senior user experience designer and content strategist at AGP, where she has worked since 2019. With 12 years of experience in UX, she brings deep expertise in user research, workshop facilitation, information architecture, wireframing, and usability testing. She also leads content strategy work, including content governance, content optimization, SEO/AEO/GEO, and she applies AI tools across research, content, and design workflows to sharpen and speed up her process.  

 

Over her career, Nikki has designed web and app experiences for nonprofits, associations, government organizations, technology start-ups, and e-commerce companies. At AGP, she has partnered with organizations including Everytown for Gun Safety, MS Canada, the University of Pennsylvania, the IgA Nephropathy Foundation, and the League of Women Voters.  

Pat Stewart

Pat Stewart

Digital Solutions Director, MS Canada

As Director of Digital Solutions at MS Canada Patrick Stewart is a digital transformation leader with extensive experience driving technology strategy, innovation, and business modernization. He leads a team that works cross functionally to deliver impactful digital initiatives and align technology investments with business objectives. Known for his strategic mindset and collaborative leadership style, Patrick helps MS Canada improve efficiency, enhance the digital experience for constituents, and achieve measurable results through technology.

 

Based in Toronto, Ontario, Patrick finds his greatest joy is spending time with his two children, when outside of work. Whether it’s playing together, supporting their interests, or driving them to sports and other activities, he values being actively involved in their lives as a way to fill his bucket and provide balance to his professional career.