What if the biggest fundraising opportunities aren’t new channels, new campaigns, or new donors?
What if they’re already in your ecosystem, waiting to be connected?
Across the nonprofit sector, some organizations continue to grow despite economic uncertainty, shifting donor behavior, and increased competition for attention. Their advantage isn’t luck. It’s infrastructure.
The 2026-2027 Giving Outlook explores how leading organizations are building systems that turn generosity into sustainable growth. Drawing on sector research, donor trends, performance data, and insights from AGP’s fundraising and marketing experts, this year’s report examines the fundraising vehicles driving the next era of philanthropic revenue and, more importantly, how they work together.
Because the organizations pulling ahead don’t treat planned giving, mid-level donor programs, sustainer giving, and Donor-Advised Funds as separate initiatives. They connect them into a coordinated growth engine designed to increase donor lifetime value, strengthen retention, and create more resilient revenue.
Inside the Report
This year’s Giving Outlook explores:
- Why retention and donor lifetime value have become the defining growth metrics for nonprofit organizations.
- How Donor-Advised Funds, sustainer programs, mid-level portfolios, and planned giving are reshaping fundraising performance.
- Why organizations that integrate these growth vehicles outperform those managing them in silos.
- How donor capacity is concentrating across giving vehicles and what it means for future fundraising strategy.
- The systems, experiences, and infrastructure required to attract, retain, and grow higher-value donor relationships.
What You’ll Take Away
By reading this report, you’ll learn:
- How to build a connected donor growth system that moves supporters from one-time gifts toward deeper, longer-term engagement.
- Where philanthropic dollars are increasingly flowing and how to ensure your organization is built to receive them.
- What separates organizations achieving sustainable fundraising growth from those relying on acquisition alone.
Looking for insights specific to your sector? In addition to the full Giving Outlook, AGP is releasing dedicated Food Bank, Healthcare, and Public Media editions with vertical-specific trends, challenges, and imperatives for growth. After submitting the form, select the version most relevant to your organization.
A Note for the C-Suite
If you’re responsible for your organization’s long-term growth, this report offers a strategic lens on the systems and donor behaviors shaping the future of philanthropy. The question is no longer where growth will come from. It’s whether your organization is built to receive, retain, and grow it across every giving vehicle.
