Article
The Ultimate Guide to Year-End Fundraising for Nonprofits | Analyze & Take the Next Steps
Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
Evaluate your year-end fundraising results based on metrics such as targeted revenue, number of new donors, etc. Then develop a plan to convert year-end donors into lifelong supporters.
Article
The Ultimate Guide to Year-End Fundraising for Nonprofits | Evaluating and Planning
Nonprofits, Strategy & Planning
Whether your nonprofit has a tried-and-true process or whether you’re just beginning to think about your year-end fundraising, there’s something here for everyone, with tips and tricks for organizations large and small, established or newly minted.
Article
The Ultimate Guide to Year-End Fundraising for Nonprofits | Digital Execution
Nonprofits, Digital Marketing
Stoke excitement and awareness leading up to your year-end fundraising campaign via social media, blog posts, and other digital channels.
Article
Apple Privacy Changes Will Cloud Email Open Rates
Nonprofits, Professional Associations, Digital Marketing
Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
Article
6 Email Automations That Drive Revenue
Nonprofits, Professional Associations, Digital Marketing
Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
Webinar
How to Measure and Track Your Website’s Success in Google Analytics
Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics
A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.
Article
Google Page Experience Update: Is Your Site Ready?
Digital Marketing, Website Development
Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
Guide
Google Tag Manager & Google Analytics: Tips for Tracking Content
Professional Associations, Analytics & Insights
Webinar
Keep Them Coming Back for More: Renewal Strategies to Improve Retention
Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
Article
4 Ways Technology Can Improve Donor Relations
Nonprofits, Strategy & Planning
Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
Webinar
Everything You Need to Know About Acquisition Before the Next Fiscal Year
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
Article
Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.